Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it. Ben Goodsell on August 31, 2015 Many marketers have a vague awareness about server Log Files, but few know that they can … Continue reading How To Banish Bad Bots From Your Site Analytics
The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
Bob HutchinsApril 20, 2015 There are two ways to grow a social media following: You can be authentic, social, and a great publisher. Or you can buy likes and follows. Most brands would prefer the first option. Unfortunately, as a growing number of brands wake up to the value of Instagram as a marketing platform, … Continue reading Why You Should Never Use Instagram Bots to Get More Likes & Followers
Rachel Miller December 1, 2014 My title is “Chief Listener” at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool evolution. I listen to customers, partners, and influencers. I listen to startup CEO’s and VP’s at established companies. I’m … Continue reading Social Media Bots Have No Value
By Manny Wald, Published November 14, 2014 A lead generation form on your website is a great way to get new business. But if you allow spambots, or automated programs, to fill out your forms, you’ll have a stack of useless leads to sift through. Spambots are bad for everyone involved with online lead generation. … Continue reading 5 Ways To Block The Bots
