Taylor Eben — February 13, 2017 Follow @tailseben— February 13, 2017 What’s the first thing you do after stumbling upon an atrocious website? If you’re like me, you leave. No one wants to spend time on a complicated website with garish design and crummy UX. A website or landing page is a highly visual medium. … Continue reading 7 Design Techniques to Boost Site & Landing Page Conversion
Mobile To Give Live Streaming, Video Targeting A Boost by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week. … Continue reading Mobile To Give Live Streaming, Video Targeting A Boost
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
Scott Sims — February 9, 2017 Follow @bscottsims— February 9, 2017 When it comes to social media, Facebook is king. Forty-one percent of small businesses used Facebook in Spring 2015, compared to 12 percent for Twitter. When brands first started flocking to Facebook, they viewed it as an easy way to build a following without … Continue reading 10 Easy Ways You Can Boost Facebook Engagement
Jordan Lore — February 2, 2017 — February 2, 2017 1. Double down on past successes Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To … Continue reading 50 Facebook Posting Tips to Boost Engagement
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
Jorge Chediak — January 30, 2017 Follow @TeleTechCorp— January 30, 2017 SEO is a bit like a chameleon, changing its colors as the marketing landscape evolves — or better, as the latest algorithm from Google deems necessary. Things like the URL, meta data, H1, and alt tags are known to affect ranking, with some saying … Continue reading 3 Ways to Boost Your Mobile and Content SEO Strategies
Karen Taylor — January 6, 2017 — January 6, 2017 If we’ve learned anything since the advent of Google, we’ve learned that Google is constantly tinkering with its SEO functionality. The latest change is to a popular feature called Content Keywords. Marketers used Content Keywords to get a list of the main keywords and phrases … Continue reading How to Boost SEO in 2017
Elisa Gabbert — December 29, 2016 Follow @egabbert— December 29, 2016 I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility. Looking for keyword gold at the end … Continue reading 4 Super-Smart Keyword Research Ideas that Boost SEO
Simon Davies — December 23, 2016 Follow @SimonTheoDavies— December 23, 2016 From time to time we all have the tendency to take shortcuts. There are some days when the urge to engage in work practices that seem lazy or ineffective is strong and hard to fight. But sometimes, though we may seem to be slacking … Continue reading 3 Terrible Work Habits That Actually Boost Your Productivity
