Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
Sportradar acquires IMG ARENA to boost global sports data expansion efforts Ross Kilvington Suswati Basu Sports technology company Sportradar has completed the acquisition of IMG ARENA. This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. IMG ARENA is a … Continue reading Sportradar acquires IMG ARENA to boost global sports data expansion efforts
Pro Chinese cybercrime group manipulates SEO to boost gambling websites Rachael Davies ESET researchers have uncovered a professional Chinese cybercrime group that’s manipulating SEO to boost traffic to gambling websites. Nicknamed GhostRedirector by cybersecurity software company ESET, the bad actor is believed to have compromised at least 65 Windows servers located mainly in Brazil, Thailand, … Continue reading Pro Chinese cybercrime group manipulates SEO to boost gambling websites
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization. Ali Schwanke on June 6, 2025 Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. … Continue reading 5 simple ways to boost CRM adoption
How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content Brian Hart May 20, 2025 Don’t let valuable content sit idle – reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts … Continue reading How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
10 Landing Page Tips to Boost Your SEO and Conversions Nikolas Gutierrez Casallas Mar 18, 2025 Want to turn your landing pages into lead-generating machines? In today’s ridiculously crowded online space, having a killer landing page is no longer a nice-to-have – it’s a must-have. The good news? You don’t need to be … Continue reading 10 Landing Page Tips to Boost Your SEO and Conversions
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025 A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025 Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance
February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need
