These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025 Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance
February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need
February 19, 2025 Malaysia is looking to data centers to boost its economy, but experts warn of risks Malaysia’s government is hoping that data centers will indirectly create thousands of high-paying jobs. BY Associated Press Winson Lau has always had contingency plans. But he wasn’t prepared for data centers. Lau relies on water and electricity to … Continue reading Malaysia is looking to data centers to boost its economy, but experts warn of risks
January 25, 2025 Want to boost your status? Show up as a likable badass When people see you as caring and capable, they grant you status. BY Next Big Idea Club Alison Fragale is an organizational psychologist and a business school professor at the University of North Carolina Chapel Hill. Her work has been featured … Continue reading Want to boost your status? Show up as a likable badass
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales. MarTechBot on December 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Improving video to boost sales: Best of the MarTechBot
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
September 03, 2024 Harris gets a fundraising boost from crypto executives looking for softer regulations Some in the crypto industry are rallying behind Harris rather than Republican nominee Donald Trump, who has courted big crypto donors with friendly policy pledges. BY Reuters Cryptocurrency investors and industry executives calling on Vice President Kamala Harris to pursue a … Continue reading Harris gets a fundraising boost from crypto executives looking for softer regulations
Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest
Google invests in Taiwanese solar company to boost green energy It’s one of the world’s biggest Al semiconductor hubs. will shanklin Updated Mon, Jul 1, 2024 Google Google is investing in a Taiwanese solar company with plans to build a 1 gigawatt (GW) pipeline of sustainable energy in the region. The company is placing … Continue reading Google invests in Taiwanese solar company to boost green energy
July 01, 2024 This workplace perk may boost your employees’ morale Summer Fridays can be used as both a recruitment and retention tool for companies. BY Associated Press With summer having gotten off to a scorching start, workers across the country may be dreaming of a seaside escape or cutting out early to watch a … Continue reading This workplace perk may boost your employees’ morale
