Linda DessauSeptember 3, 2015 © tostphoto – Fotolia.com As saturated as the web is with list posts today, for most of us lists still hold great value. As business bloggers, lists help us organize our thoughts and get them on paper. For our readers, lists are a predictable and enjoyable way to learn and gather … Continue reading Are List Posts Still Effective on Business Blogs?
Sarah GreesonbachAugust 7, 2015 We know a blog post title should be around 55 characters and that the first three words and the last three words are the most important. But when companies start writing blog posts, there’s a lot of confusion about whether the best blog post length should be short or long. Thanks … Continue reading How To Determine Blog Post Length For Your Business Blogs
Marc GubertiJuly 23, 2015 When it comes to success as a blogger, the short lists work the best. Some people will insist that there are dozens of metrics and tasks that measure a blog’s success. However, all of the metrics and tasks all go back to five vital parts of a blog’s success. You can … Continue reading The 5 Most Vital Parts Of Any Blog’s Success
Marc GubertiJuly 21, 2015 Millions of blog posts are being written every day for various blogs across the web. One of the obvious facts that new bloggers learn quickly is that not all blogs and blog posts get equal attention. On a particular blog, some blog posts get more attention than others. There are some … Continue reading 10 SEO Mistakes That Will Hurt Your Blog’s Search Ranking
Michael CohnJune 10, 2015 Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them … Continue reading Luring Clients Through Your Blogs
Priya Florence ShahJune 4, 2015 I wrote this article (originally called Search Engine Optimization For Blogs) in 2004 and when I revisited it, I was pleasantly surprised to find that it was not as outdated as I feared. A lot of these tips are still valid, but I have added a few new ones and … Continue reading 10 Search Engine Optimization (SEO) Tips For Blogs – Updated For 2015
Bill FaethMay 8, 2015 Are Your Readers Able to Actually Read Your Digital Content? U.S. Internet users spend 52 percent of their time online consuming media on mobile applications, reports a 2014 white paper by comScore. Mobile web and apps combine to represent 60 percent of all Internet time. Conversion rates are nearly six times … Continue reading 3 Optimization Tips for Mobile Sites, Blogs and Newsletters
Mike CubberlyApril 29, 2015 Content marketing, as we all know, is as crucial to a successful modern-day marketer as a telephone is to a sales person. A company may have great marketers and a library of decent content, but without a master plan in place, that content may never see the eyes of who really, … Continue reading Blogs or Bust! 4 Reasons Why You Can’t Ignore Their Importance
Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
