Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. Daniel Faggella on February 12, 2016 Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a … Continue reading 5 Simple Strategies To Improve Your Blog’s Search Rankings
by Chris Boyles January 28, 2016 Follow @chrsboylsJanuary 28, 2016 While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages. According to Columbia University journalism professor Jeff Jarvis, fewer than 10% of … Continue reading 3 Ways to Make Your Blog’s Home Page a Destination Worth Bookmarking
by Jessica Johnson January 28, 2016January 28, 2016 We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog … Continue reading Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One
by Randy Milanovic December 20, 2015 Follow @kayak360December 20, 2015 Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received very few views. If you’re received either, you are one of the lucky few, and … Continue reading 90% of All Blogs Aren’t Read. This is How You Join The Other 10%
by Vishnu Supreet December 19, 2015December 19, 2015 Publishing content on a multi-author blog is not easy, to say the least. First there is the website owner who sometimes also works as the editor (last person to approve a post before publishing). Then, with bigger websites, there are the editors and sometimes more than one … Continue reading Improve Your Editorial Workflow in Multi-Author WordPress Blogs
by Luana Spinetti December 14, 2015December 14, 2015 Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”. To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would … Continue reading HTTPS On Blogs and SEO: Is It Really Necessary?
by Eunice David November 19, 2015 Follow @AdhereCreativeNovember 19, 2015 There’s a lot more than just SEO behind successful business blogs. You have to write about what matters to your audience, draw them in with inspired writing, and blog consistently. And speaking of blogging consistently, here’s a freebusiness blog planner you can use to make sure you … Continue reading How To Write Highly Effective Business Blogs
Lindsay TjepkemaOctober 10, 2015 If you’re a marketer charged with maintaining your business’s blog, you’re likely doing your best to write, curate and post the best content you can as often as possible. But let’s face it, business blogging can be tough. It takes time and resources that are hard to find. And when your … Continue reading How To Improve Your Business Blog’s Performance
Dan SlagenSeptember 23, 2015 We all know that blogging is the new “must have” for any company looking to increase their presence online. We also know that mobile is surpassing desktop for content consumption and has no plans on slowing down any time soon. This means that mobile blog design is critical to SMB growth, … Continue reading 10 Mobile Blogs Designed to Perfection
Troy HollenbeckSeptember 18, 2015 The object of guest blogging is to reach the broadest possible audience. So you don’t want to post guest blogs on just any random blog. What you are looking for are the biggest, most popular and most influential blogs in your niche. If you have been blogging for a while or … Continue reading How to Find High-Quality Blogs to Send You Traffic
