5 Things To Consider Before Joining An Ad Network

— July 9, 2018

Let’s face it, making money online as a publisher is getting tougher by the day. Amidst the thousands of online publishers in the hustle, finding a suitable way to promote your blog and earn a good income from it can be quite daunting. There is a reason why the biggest publishers in the world use ads to monetize and fund the cost of creating content. Ads are after all the biggest source of revenue for digital publishers – they are (like them or hate them) the lifeblood that keeps content creation and consumption steady on the internet.


That’s why finding an ad network that helps you better manage your ad spaces and gives you the biggest returns from them is crucial to keeping your blog afloat and profitable.


Also, in an age where making money online is increasingly becoming difficult no thanks to ad blockers, dwindling website traffic, Facebook’s not-so-nice algorithms and several other challenges, finding alternative revenue sources for your blog is a must. While there are quite a few monetization channels you can explore, this post focuses primarily on finding and joining ad networks, a tested-and-proven method for boosting revenue:


An ad network connects advertisers with websites willing to host ads. Media.net, Google Adsense, Adbuff, Adsterra Network are some of the more popular and well-known ad networks out there.


So now that we are clear on what ad networks are and why they are important for monetizing your blog, here are 5 things you must consider before deciding which one to go with.



  1. Size Of The Network

The size of an ad network is a big deal since that’s what determines how many ads they can offer you. The more advertisers on the network, the better the guarantee of an efficient performance. When choosing an ad network, you may want to opt for a productive ad network with considerable and, if possible, unique demand from good quality advertisers.



  1. Ad Quality

As much as the size of the network plays a vital role, the quality of the ad content also has to be a major consideration. No publisher wants poor quality ads served up on their blogs. Not only do such ads disrupt the user experience, they also have a detrimental effect on revenue performance and earnings. You want to partner with an ad network that serves only ads which will work well with your blog’s niche and resonate with your readers with their relevance. You must prioritize CONTEXT. It is important to preserve it even in ads.



  1. Ad Formats

When it comes to ad formats, variety is the name of the game. What works perfectly for one person may not work efficiently for you. Thus, when choosing between ad networks, you may want to opt for one with a good range of ad formats. The variety in formats helps you pick ones that work best for your blogs. However, keep in mind that you don’t want your site looking too busy or have so much conflicting styles that users are thrown off. Find an ad network that can offer ad units with designs native to your own blog and also some scope for customization in designs and sizes should you want that.



  1. Ad Management And Support

Getting the ad tags to place on your blog is only the first step. In order to maximize their revenue potential, you will have to experiment with different ad sizes and formats as well as placements. This type of ad management will ensure that with a little trial and error, you are making as much as possible. Of course, in order to do this, you’ll be relying on the ad network’s capability of providing a good ad management platform. This is why you should look for an ad network that provides active support with regard to ad management—there is nothing like having dedicated support crunching numbers behind the scenes, and it does take a massive load off your back.



  1. Experience Of Previous And Current Users

When joining an ad network, it is often easy to be misled. Learning from the experience of other publishers who currently use these ad networks is important; it’ll give you an idea of how well the network has been able to satisfy its publishers, how to go about the using the platform, and what kind of returns to expect.


So there you have it, the 5 major factors you must consider before joining an ad network. If you currently use an ad network to monetize your blog, I’d love to know in the comment section which ad networks you use and why you joined.

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Author: Gbenga Joseph Sogbaike


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