Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs
Jeremy Durant — June 27, 2018 Follow @BopDesignSD — June 27, 2018 As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a … Continue reading B2B Blogs Your Prospects and Clients Hate to Read
Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Miranda Marquit — October 20, 2017 — October 20, 2017 geralt / Pixabay There are great entrepreneurship blogs and publications out there that can be inspiring and provide you with real ideas for your own entrepreneur journey. You probably look to Entrepreneur and Fast Company — some of the big names in entrepreneurship. Perhaps you … Continue reading 5 Entrepreneurship Blogs You Should Have on Your Radar
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. Kristopher Jones on September 19, 2017 The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the … Continue reading 5 easy-to-miss SEO mistakes blogs make
Mark Ellis — September 15, 2017 Follow @businessfiction — September 15, 2017 350543 / Pixabay Accuracy counts. We’ve all seen countless examples of hilarious literary mistakes in text messages, and many a newspaper has had to print an apology following a poorly researched story. In content marketing, it’s no different; a badly written blog won’t … Continue reading How to Proofread Your Blogs Like a Boss
Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things
Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
Andrew Warner — April 21, 2017 Follow @CopyWarner— April 21, 2017 When I started out online, I had no idea about the importance of commenting. And though it’s changed over the years, it can still be a solid strategy to: Build relationships with other bloggers and influencers Contribute to your exposure Of course, if you … Continue reading How To Comment On Other Blogs Effectively (and Get Results)
