Linda Dessau November 17, 2014 A blog post excerpt is a brief summary of your blog post. Depending on your blog settings, this text is displayed in lists of posts and pages, such as: Search results pages – both on your own site and on search engines such as Google Category pages – if … Continue reading How To Customize Your Blog Post Excerpt To Attract More Readers
By Mari Kane, Published November 4, 2014 Headlines are the billboards of your blog post, the statement that piques a reader’s interest and make them want to read the first line of your story. The importance of an attention-getting headline cannot be underrated, which is why I’m going on about it again. On the heels … Continue reading 1 Awesome Headline Formula to Increase Your Blog Clicks Immediately
By Gail Oliver, Published November 2, 2014 Does my business need a blog? I get asked this a lot by my clients, particularly my professional services clients such as lawyers, financial advisors and realtors. If you are your brand (which, when you offer services is typically the case) then yes, you would benefit from a … Continue reading Creative Blog Ideas If You Offer Professional Services
By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing
By Susan Gilbert, Published November 1, 2014 Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate … Continue reading Which Blog Types Work Best For Your Personal Brand?
By Jerry Low, Published November 1, 2014 Yeah, yeah – I know, we’re not supposed to brag. But, there’s a difference between bragging and a bit of shameless shilling or self-promotion. For starters, bragging makes people feel badly. Self-promotion – if done right – just makes them want what we’re selling. Not to mention that … Continue reading 7 Quick Ways To Promote Yourself (And Your Blog)
By Lori Soard, Published October 26, 2014 If your blog has been around for a while, you may be worried that the older content is not as SEO friendly or is a bit stale. There are also many good reasons to revisit old topics, put a new twist on them or update them. For … Continue reading Repurposing Old Blog Content and Giving it a New Purpose
By Megan Totka, Published October 23, 2014 Any seasoned blogger or social media marketer will be able to tell you war stories about awful comments, negative feedback, or surprising responses they’ve gotten to content that they have published. Unfortunately, negativity and the Internet seem to go hand in hand. As a blogger, you’ll often get … Continue reading How to Deal with Negativity on Your Blog (and the Internet)
By Tommy Landry, Published October 17, 2014 I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. … Continue reading When Blog Titles Go Bad: 9 Ways To Botch It
By Douglas Burdett, Published October 16, 2014 Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Your company has embarked on a blogging journey to increase the … Continue reading 5 Ways To Know If Your B2B Blog Is Picking Up Steam
