Jessica MehringFebruary 7, 2015 Oh, blogs. How I love you. Let me count the ways… A blog is a powerful way to improve your credibility and share your knowledge with (i.e. give value to) your audience. A well-written blog will also drive traffic to your business’s website. You can post links to your blogs on … Continue reading Improve Your SEO for the Long Run With a Great Business Blog
Amanda ClarkFebruary 7, 2015 Here’s a quick activity for you: Say you were scrolling through Google and saw each of the following blog titles listed. How many of these would you actually click on to read? The Basics of Actuarial Accounting 5 More Tips About Content Marketing How to Be Better at Business Working with … Continue reading Nobody Will Read Your Boring Business Blog
Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers
Megan MarrsFebruary 3, 2015 You’ve been working hard on your blog, you feel established. Now it’s time to get serious about traffic. We’re right there with you friend – here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver! 1. Be Strategic About Your Content If you want to increase … Continue reading How To Increase Blog Traffic: 5 Easy Steps To Stardom
Dan SmithFebruary 2, 2015 One of my very first jobs in the digital industry was writing SEO articles. Right at the start of my career, I came across the job on a forum and it seemed easy – produce 400 words on a topic I’d be provided with, with a need to include keywords a … Continue reading The Key To Writing The Perfect SEO Blog Post? Take Off Your SEO Hat
Dave OrecchioFebruary 1, 2015 Wondering how to optimize a blog article for SEO? Search Engine Optimization (SEO) has become an important topic for B2B business ever since the power for product research shifted from the seller to the buyer. The importance of ranking onto the first page of search engine results for your website content … Continue reading How to Optimize a Blog Article for SEO
Bill TreloarJanuary 31, 2015 How you can leverage social networking sites to kickstart your blog’s promotion efforts No matter how engaging the content, you won’t build a following if no one knows about your blog. If you’re like many new bloggers, you don’t have a marketing budget to speak of. Luckily, social media is a … Continue reading Market Your Blog with Social Media in Three Easy Steps
Content marketing and blogging are key for any business – they help drive relevant traffic, increase visibility in search and demonstrate industry expertise and thought leadership – which in turn can increase your chances of converting customers. Coming up with blog post ideas can be a challenge and it’s even harder for those of us … Continue reading 6 Ways to Find Content Ideas For Your Blog Even If You Work In a Boring Industry
Becky TumidolskyJanuary 24, 2015 Everywhere you look, you’ll find B2B blogs in bad, bad shape. They’re tripping up. Flailing. Falling flat. Many businesses give up on their blogs after just a few months. They tire of seeing little or no engagement after posting company updates, random reflections, or dry, insular, industry-related stuff—nothing that would interest … Continue reading Anatomy Of A Winning B2B Blog
Hephzy AsaoluJanuary 22, 2015 It is a proven fact that not all the visitors who come to your blog will read the content. This fact was demonstrated by slate.com on the percentage of article content viewed. It was revealed that very few people actually read an entire article. You can say those who scrolled to … Continue reading 5 Proven Ways to Get Your Blog Post Read
