Anna BennettApril 21, 2015 Pinterest is not about pushing your products For many marketing departments one of the big challenges they have with Pinterest is that it is an indirect marketing vehicle vs. a direct marketing vehicle. What that means is on Pinterest you gather a large flock of followers first, many of whom will … Continue reading The Biggest Pinterest Mistakes You Don’t Know You’re Making
WishpondMarch 5, 2015 In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of social media in … Continue reading 5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
InklyoMarch 2, 2015 Websites. These days, it seems like almost every business has one. From your favorite local sushi place to your tried-and-true bookstore, every business, big or small, can be found online. Businesses today need to have an online presence if they want to reach potential buyers. This presence includes having a variety of … Continue reading The 12 Biggest Website Mistakes You Can Easily Avoid
Rosalind HenshellFebruary 24, 2015 Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely on their brand name and reputation to help seal their deals. In the … Continue reading Your Reputation Is And Always Has Been Your Biggest Competitive Advantage
Business.comFebruary 3, 2015 Ah, money. As a start-up owner, some days it can seem like you’re spending money faster than you can possibly hope to make it. You know you need to be strategic about how you allocate financial resources in order to get the biggest bang for each dollar. Unfortunately, all too often this … Continue reading 5 of Your Biggest Startup Problems Solved
Only 44 percent of small businesses survive more than four years. Overhead constraints, recession, encroaching competition – for many, the strain is simply too much. But one of the biggest reasons that so many startups fail is jaw-droppingly simple: poor risk management. The success of each new venture depends heavily upon circumnavigating a wide array … Continue reading These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them)
Jackie NagelJanuary 24, 2015 A blog is an outstanding tool to grow your business. It expands your market reach, builds your credibility, presents your expertise, and shapes your brand awareness. Plus, it’s a cost-effective tactic for driving more traffic to your website…once the common blogging challenges are unscrambled. Before we can consider growing blog traffic … Continue reading Can A Process Solve Your Small Business’s Biggest Blogging Challenge?
Nicole FougereJanuary 15, 2015 As a freelancer and business professional, what is your biggest asset? In most cases, it’s your data. It’s all the information you have collected over the years about your work, your clients, their contact information, likes / dislikes, previous orders, projects you’ve worked on, deals you’ve done, contracts signed, emails sent, … Continue reading Are You Protecting Your Biggest Asset?
Jason Dea December 17, 2014 What is the number 1 biggest mistake in eCommerce marketing and lead generation? Using website copy that your customers don’t understand. Confusing web copy is something that most people can relate to, small business owner or not. We’ve all come across advertisements or websites that were difficult to read and made … Continue reading Are You Making the Number 1 Biggest Mistake in eCommerce Marketing?
Business.com December 11, 2014 Everyone wants to keep their clients happy, that’s no secret. But beyond that, what’s the next step in a client relationship? Taking your satisfied client and turning them into a brand advocating brand. If you’re willing to go above-and-beyond to satisfy and impress your clients, it will pay off. You’ll … Continue reading How to Turn an Ordinary Client into Your Biggest Fan
