Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You
6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much
Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?
Shelly Dutton — January 8, 2017 — January 8, 2017 In small and midsize businesses, supply chains can sometimes be more daunting than their much-larger rivals’. The challenges may be the same; but when every customer counts, there is little room for delayed product shipments, lost material orders, and low-quality supplies. Access to high-quality resources … Continue reading ‘Big Business’ Advantages For Small And Midsize Business Supply Chains
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
Marcelo Garcia CisnerosOctober 6, 2015 Working in the technology world and the advertising industry has taught me that there is always something new on the market that is predicted to be the next “big thing.” One new advertising trend that will live up to it’s predicted status as the next “big thing” is interactive video … Continue reading Why Interactive Video Is Set To Be 2016’s “Big Thing”
What are your credentials? Notoriety—it’s the name of the game for all network-centric professional positions. How great are your recommendations for others in the field? How quickly do you close sales, scale infrastructure or drive the needle forward in your particular slice of the market? And even more important, what are your credentials? Trying to … Continue reading Establish A Big Brand For Your Small Business