Will Google Fold In Apps To Explore Ad Bidding Options? by Laurie Sullivan , Staff Writer, March 13, 2026 Google this week launched Ask Maps, a conversational AI feature powered by Gemini that lets people ask Google Maps complex questions for personalized answers. I cannot help but wonder whether Google’s map feature will soon integrate … Continue reading Will Google Fold In Apps To Explore Ad Bidding Options?
December 13, 2025 Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign by Laurie Sullivan , Staff Writer, October 28, 2025 McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, which provides live purchase data. The integration enables advertisers to measure sales lift, … Continue reading Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization
Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
