Tag Archives: Bidding

Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available

Marketing Attribution

Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan  @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available →

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding

CTV Advertisement

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding →

Google Ads Group Conversion Goals For Bidding Optimization

Google Advertisement

Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization →

How to Improve Google Shopping Ads ROAS with Priority Bidding

Google Shopping

Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding →

Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know

Microsoft Advertisement

Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know →

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Amazon Advertisement

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising →

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Advertisement

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan  @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features →

Only 22% Of App Publishers Understand Header Bidding

Publishers Guide

Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding →

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