Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Tag Archives: Bidding
New Google Ads Bidding & Conversion Options
Nick Bennett — June 21, 2019 — June 21, 2019 Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these … Continue reading New Google Ads Bidding & Conversion Options
Only 22% Of App Publishers Understand Header Bidding
Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Frederick Vallaeys on September 6, 2018 Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this … Continue reading Avoid the 8 most common pitfalls of automated bidding
3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Facebook Ads Bidding Q&A: All Your Questions Answered
Ana Gotter — June 10, 2018 Follow @ana_gotter — June 10, 2018 ElisaRiva / Pixabay In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown … Continue reading Facebook Ads Bidding Q&A: All Your Questions Answered
Smarter AdWords Bidding With Automatic Bid Adjustments
Henry Carless — June 8, 2018 — June 8, 2018 This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimizing a Google AdWords campaign used to be simple: Some … Continue reading Smarter AdWords Bidding With Automatic Bid Adjustments
Adwords: Higher Conversions & Lower CPA With Manual Bidding
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media. Kevin Lee on January 5, 2017 Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way … Continue reading How programmatic and header bidding will disrupt all media in 2017
Random Posts on
How Can Entrepreneurs Generate a Passive Income?
16 Actionable Social Media Marketing Facts You Probably Didn’t Know
Do I Need A Search Engine Optimization Specialist
12 Ways To Mine Your Own Mind For Content Ideas
7 Things Not to Do if You’re About to Retire
Iterable Offers Email Campaign Tools For a Lower Price
Employee Motivation Through Software: How to Boost Productivity
Bing Introduces Visual Search With A Twist
