By Jeff Beer November 04, 2023 Back in 2011, U.K. retailer John Lewis launched a new ad for the holiday season called “The Long Wait.” Created by ad agency Adam&eveDDB, it was unlike any other Christmas-related ads at the time. It used emotion and storytelling instead of a blatant promotional sales pitch, and it was … Continue reading The 16 1/2 psychological biases that influence what we buy
We can influence customer behavior more effectively by understanding the flaws in our own thinking. Jade Bunke on June 26, 2023 As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You … Continue reading How cognitive biases prevent you from connecting with your audience
The Biases Of AI: Our Devils Are In The Data by Gord Hotchkiss , Featured Contributor, October 4, 2022 This story was previously published in an earlier edition of Media Insider. I believe that — over time — technology does move us forward. I further believe that, even with all the unintended consequences it brings, … Continue reading The Biases Of AI: Our Devils Are In The Data
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
Cary Bailey-Findley September 9, 2020 We like to think that we are logical decision makers, but humans are notorious for making biased decisions. This got hammered into me early in my career, when I attended my previous company’s strategic leadership retreat for the top 300 leaders of the company. I thought this would be an … Continue reading 4 Biases That All Leaders Have
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020 As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior
Ryan Ayers — October 8, 2019 Follow @TheBizTechGuru HR professionals can promote diversity and inclusion by leveraging technology that eliminates hiring bias. The technological revolution is still in play. However, it’s already sparking a new kind of revolution – diversity and inclusion. At the beginning of the tech industry diversity revolution, social advocates pointed out … Continue reading Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business
Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. Brett Middleton on November 28, 2016 I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad … Continue reading How do our biases impact PPC performance?
