Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017 When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. Casie Gillette on June 7, 2017 As search marketers, we face many challenges as part of our job. We’re … Continue reading Beyond SEO: Managing the management
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
By Hattie James March 24th, 2017 With so much emphasis on mobile, you could be feeling the strain to prioritize mobile conversion optimization over everything else, especially if you run any e-commerce on your site There’s a good reason to resist this urge and a better way to optimize your mobile site. It’s Not All … Continue reading Mobile: Going Beyond Conversions
Mark Gandey — March 22, 2017 Follow @GiraffeSM— March 22, 2017 Instagram is about way more than sharing photos. Start using these Instagram tricks and soon you will see more users engaging with your brand. Social media marketers are insight-obesessive. For this reason, nothing delights me more than when a friend of mine who isn’t … Continue reading Simple Instagram Tricks Beyond Better Content That Actually Work
Thinking WAY Beyond The Banner by Mike Azzara, Op-Ed Contributor, March 16, 2017 Of course, better brands already think carefully about their raison d’être, their Purpose (with a capital P) and related core values, and they act mindfully to imbue that Purpose and those values into all aspects of their operations — with marketing, advertising … Continue reading Thinking WAY Beyond The Banner
Amanda Clark — March 10, 2017 Follow @GrammarChicInc— March 10, 2017 LinkedIn provides many different tools for personal branding—and one that probably doesn’t get enough credit is Elevate. Maybe you’ve never even heard of it before. Elevate—which LinkedIn launched in 2015—is essentially a content curation platform, encouraging users to actively share industry-specific content through their … Continue reading Beyond Elevate: Building a Personal Brand on LinkedIn
