Achim Nowak April 2, 2021 Nobody likes a boss that micromanages. Sweeping statement, I know, but one I am comfortable making. If you have ever worked for a boss who line-edits your written communications or fine-combs your Powerpoint presentations, you know. If you are the leader of a sizeable team, I feel for you. Taking … Continue reading The Fine Line Between Helping and Micromanaging
Rocky Osborn March 22, 2021 Cybercrimes are global, relentless, and pervasive. Personal data — the target — in the hands of criminals becomes a lethal weapon. The loss is more severe than a mere financial aspect. Everything you thought belonged to you, and you only — your life in letters and figures — slips through … Continue reading Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle
Jon-Mikel Bailey January 22, 2021 This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip campaigns and the sales process. Automated Drip Campaign Definition Marketing automation or automated drip campaigns are workflows developed within a marketing automation platform, such as Hubspot or … Continue reading The Relationship Between Automated Drip Campaigns & Your Sales Process
Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News
Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation
Dominic Blanco October 30, 2020 Professional athletes and entrepreneurs are very similar. From the ability to create goals and see them through, to the understanding that there will be many obstacles along the way, they understand what it takes to be successful. As a former professional baseball player turned entrepreneur myself, I am often reminded … Continue reading 6 Similarities Between Professional Athletes and Entrepreneurs
JC Hite October 13, 2020 Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. KPIs can be a host of different things depending on your goals and the channels you’re using (Google Ads, organic social media, paid social media, SEO, etc). … Continue reading The Difference Between Traffic and Conversions
Jock Breitwieser October 13, 2020 SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address … Continue reading SEO vs. Social Media: The Differences Between Search and Social Traffic
