Jon-Mikel Bailey — January 4, 2018 Follow @jonmikelbailey — January 4, 2018 iStock A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website … Continue reading Your Website Needs Checkups Between Redesigns
Rupert Adam — December 7, 2017 Follow @emailcenter — December 7, 2017 Aghh, with just a few weeks to go until Christmas, no doubt you have started to have a discussion in the office as to when putting your tree up is too early. With the big event taking the prominence, and the before Christmas … Continue reading How To Boost Sales Between Christmas and New Year
James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn?
Nashaat Quadri — November 6, 2017 Most of the startups are torn between choosing SEO or PPC as their ideal online marketing strategy at some point. The objective is to achieve greater visibility and better conversions. In this article, we are going to discuss what should be the best approach for your business. One … Continue reading Are You Torn Between PPC And SEO For Greater Visibility, Traffic, And Conversion?
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
Brooke B. Sellas — October 25, 2017 Follow @madSMscientist — October 25, 2017 Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth … Continue reading Business Growth Lies Between Company Culture & Ruthless Efficiency
Kristen Buzzaird — October 12, 2017 — October 12, 2017 The schism between sales and marketing departments is a long-standing one that many businesses still struggle to bridge. While there will often be times the two do not agree, it’s incumbent to reduce the rift if a business hopes to compete, accelerate growth, and increase … Continue reading Reducing the Rift Between Sales and Marketing
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Alice Oh — September 22, 2017 — September 22, 2017 When it comes to executing your marketing needs, you only want the best and most talented professionals to take on the responsibilities. But not all opportunities and projects call for a full-time hire to your team. There are plenty of non-employee contingent work solutions – … Continue reading Essential Considerations When Choosing Between Marketing Freelancers or Contractors
Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing