Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
Britni Ifill | December 16th, 2024 In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine… In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine Marketing (SEM) with Pay-Per-Click advertising (PPC) as two … Continue reading One Search: How to Exchange Learnings Between Paid and SEO
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI “in the driver’s seat” just yet. Chris Wood on December 13, 2024 The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two … Continue reading AI adoption gap found between executives and entry-level marketers
November 03, 2024 When the best choice might not be between two things By whitewashing the lesser of two evils, we condition ourselves to indulge in the black-and-white thinking that discourages creativity. BY Yonason Goldson Type “biggest monopolies today” into your Google search bar and click.?What can you expect to find near the top of … Continue reading When the best choice might not be between two things
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
Trump pledges more cryptocurrency support, putting distance between himself and Biden Owen Good Gaming Editor (US) Donald Trump is doubling down on cryptocurrency support, saying he wants all Bitcoin going forward to be mined in the United States. In an all-caps rant posted to Trump’s Truth Social platform, the Republican presidential candidate said that … Continue reading Trump pledges more cryptocurrency support, putting distance between himself and Biden
June 11, 2024 3 ways leaders can strike the right balance between confidence and caution Extremes in confidence and caution can affect decision-making, team performance, and overall leadership effectiveness, this executive coach says. BY Luis Velasquez Leadership requires a delicate balance between confidence and caution. Both are needed, and leaders must be able to move between … Continue reading 3 ways leaders can strike the right balance between confidence and caution
June 01, 2024 How to find the balance between telling it like it is and displaying good people skills More often than not, telling it like it is is not indicative of intelligence. BY Tomas Chamorro-Premuzic If you’re like most people—someone who pays attention to the feelings of others, and tries to act with empathy in … Continue reading How to find the balance between telling it like it is and displaying good people skills
May 25, 2024 This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives Comedian Conner O’Malley’s ‘Stand Up Solutions’ plays off of the tech-world tendency to treat creative work like any other widget. BY Joe Berkowitz Connoisseurs of human-created comedy exhaled, back in January, when an AI-generated George Carlin special turned out … Continue reading This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives
