Jarrell Chalmers August 13, 2020 One of the most common questions we receive from B2B Marketers is how do interactive assessments vary from quizzes? Quizzes play an entirely different role in the marketing & sales funnel than assessments. Quizzes do an excellent job capturing the top of the funnel leads, while assessments are designed to … Continue reading What Is the Difference Between an Assessment and a Quiz?
Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience
Laura Krajewski June 22, 2020 Last fall, Global Workplace Analytics told us that the number of people who work from home has increased by 140% since 2005. And as we live and work through a pandemic, that number has only grown. In the last few months, technology giants like Apple, Facebook, Microsoft and Twitter have … Continue reading Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy
Laura Krajewski — May 22, 2020 I have this friend — let’s call him Josh. He’d been at his job for a year, even though he didn’t love the work he was doing. The job offered Josh good pay, security and professional experience. But, ultimately, it wasn’t the kind of work he wanted to do … Continue reading The Strong Link Between Engagement, Retention, and Career Pathing: Examples of Employee Development Plans that Give your Contact Center Agents a Reason to Stay and Work Hard
Kelly Groover — April 30, 2020 Do you feel like your sales and marketing teams operate completely separately? If so, their partnership may be suffering. But there is something you can do to increase transparency between these integral teams. By creating an internal service-level agreement (SLA), you can resolve issues and foster stronger interdepartmental partnerships. … Continue reading Increase Transparency Between Marketing and Sales with a SLA
Amanda Singleton — April 3, 2020 Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind. Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their … Continue reading The Difference Between Responsive and Adaptive Design
Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?
Susan Friesen — March 17, 2020 Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one … Continue reading The Difference Between a Business Coach, a Mentor, & a Consultant
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?