Tag Archives: Between

Are You Torn Between PPC And SEO For Greater Visibility, Traffic, And Conversion?

Nashaat Quadri — November 6, 2017   Most of the startups are torn between choosing SEO or PPC as their ideal online marketing strategy at some point. The objective is to achieve greater visibility and better conversions. In this article, we are going to discuss what should be the best approach for your business. One … Continue reading Are You Torn Between PPC And SEO For Greater Visibility, Traffic, And Conversion?

Essential Considerations When Choosing Between Marketing Freelancers or Contractors

Alice Oh — September 22, 2017 — September 22, 2017 When it comes to executing your marketing needs, you only want the best and most talented professionals to take on the responsibilities. But not all opportunities and projects call for a full-time hire to your team. There are plenty of non-employee contingent work solutions – … Continue reading Essential Considerations When Choosing Between Marketing Freelancers or Contractors

The Digital Transformation Battle Between Sales & Marketing

Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing

How to bridge the gap between brand and direct response marketing

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017   The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers

5 Major Differences Between Solopreneurs and Entrepreneurs

Marcia Layton Turner — July 2, 2017 — July 2, 2017 People who are passionate about creating new businesses fall into the general category of entrepreneur. But within that larger classification are many other types of entrepreneurs, from infopreneurs to intrapreneurs to ecopreneurs, localpreneurs, mompreneurs, and even fauxpreneurs. Solopreneurs are a specific type of entrepreneur … Continue reading 5 Major Differences Between Solopreneurs and Entrepreneurs