Steven Imke — July 10, 2019 Follow @SteveImke — July 10, 2019 Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. In fact, the ability to mine demographic and psychographic information has given rise to the … Continue reading What is the Difference Between Demographics and Psychographics?
Meredith Wood — July 1, 2019 Follow @fundera — July 1, 2019 rawpixel / Pixabay One of the biggest hurdles that a small business owner faces is a lack of working capital. Between the money needed for overhead, payroll, and all other costs associated with running a business, they may lack funds for improvements, renovations, … Continue reading The Difference Between Secured, Unsecured, and Self-Secured Business Loans
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands
Riana Upton — June 14, 2019 — June 14, 2019 Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with the ever-changing SaaS industry, new roles and titles have emerged to improve the way we manage our products. Newer product management methods and processes now … Continue reading What’s the Difference Between Product Managers and Product Owners?
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Amanda Clark — April 30, 2019 Follow @GrammarChicInc — April 30, 2019 If you currently live in the United States and want to apply for a job in the UK, Germany, China, Japan, Australia, or anywhere else in the world, chances are you’ll need to update your resume. Resume standards are not the same internationally, … Continue reading Location, Location, Location: Resume Differences Between Countries
Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data
Jacob Havenridge — April 5, 2019 — April 5, 2019 Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. … Continue reading Understanding the Difference Between Search and Display Ads
Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing