David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?
It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy
Connections Between SEO And Timing Of Press Releases by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2019 There is a powerful connection between news releases and improved search engine optimization (SEO) performance when it comes to journalists picking up the news or how long readers will remain interested in learning more, according to Sean O’Neal, … Continue reading Connections Between SEO And Timing Of Press Releases
James Faulkner — December 4, 2019 SEO or PPC? This argument never gets old in the marketing world. Quick, easy-to-attribute wins are often the assumption with paid search campaigns (although not always the case). Organic SEO offers equally great returns in the long run, often bigger in scale and much more permanent in nature. Yet, … Continue reading 3 Ways to Bridge the Gap Between SEO and PPC
Hutch Morzaria — November 14, 2019 Follow @cxmaster Locus control is a crucial variable when explaining human behavior in an organization. The measurement of the concept, the nature and the general evidence for the validity of the concept are discussed in this article. People have presented several hypotheses that involved the locus of control in … Continue reading The Relationship Between Locus of Control and Work Behavior
Laura Patterson — November 10, 2019 Follow @LauraVEM Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for … Continue reading The Differences Between and Benefits of Scorecards and Dashboards
JoAnne Funch — November 7, 2019 Follow @joannefunch I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a … Continue reading The Difference Between Gaining Attention & Being Ignored
Connor Gillivan — October 3, 2019 Follow @ConnorGillivan Even just a few years ago, not a lot of people were concerned about knowing the difference between a virtual assistant and a freelancer. Today, however, the freelance economy is growing. It’s a worldwide phenomenon, and it’s powered by virtual assistants and freelancers. It’s good to know … Continue reading What’s the Difference Between a Virtual Assistant and a Freelancer?
Mayo Oshin — October 2, 2019 Follow @mayowaoshin Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a lieutenant colonel in the Soviet Air Defense Forces—began his shift as the duty officer at Serpukhov-15, a secret command center near Moscow where the Soviet military monitored … Continue reading The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure
Marc Andre — September 5, 2019 Follow @vital_dollar — September 5, 2019 stevepb / Pixabay Earning a steady income is a necessity if you have plans to support yourself and often requires trading your time for money. However, not all income comes in the form of paycheck. Rather, some income comes from investments you’ve made … Continue reading Knowing the Tax Differences Between Active and Passive Income