by Luisana Cartay April 18, 2016April 18, 2016 Do you have a social media strategy? If you do, fantastic – you’re on the right track! But, with all kinds of social media out there on the World Wide Web, do you know where should you focus your efforts? Odds are, Instagram is the best showcase … Continue reading 5 Steps That Make Instagram a Better Place for eCommerce Stores
by Patrick Whatman April 7, 2016April 7, 2016 Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource … Continue reading 6 Killer Tools for Better Social Marketing
by Tukan Das March 29, 2016 Follow @tdasMarch 29, 2016 Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means of increasing brand awareness. Sure, it can get people talking, but it doesn’t do much to directly contribute to the bottom line. If you’ve caught … Continue reading How to Use Social Data for Better Lead Generation
by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics
by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty
by Mark Simmons March 27, 2016 Follow @mixeddigitalMarch 27, 2016 Over the last few years, digital marketing has grown dramatically. Meaning, businesses today can’t just count on their websites, with a few lines of well-written content, to garner the successful end results that they’re hoping for. It is essential for your web presence to be … Continue reading 3 Simple Reasons It Might Be Better To Outsource Your SEO
by Rick Whittington March 24, 2016 Follow @rickwhittingtonMarch 24, 2016 If you’re investing in a website for your company, there’s a good chance that you want to use it to attract the attention of more potential customers. However, ensuring that your site can be found easily on the web is a complicated science. One of … Continue reading 5 Web Development Tips for Better SEO
New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016 To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads
by Jayden Chu March 23, 2016 Follow @jaydenchuMarch 23, 2016 Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to … Continue reading Email Writing Tips to a Better Lead Generation Campaign
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
