Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?
Tag Archives: Better
How Entrepreneurs and Small Business Owners Can Build Better Teams
Stephanie McGuinn — March 28, 2018 Follow @PIMidlantic— March 28, 2018 Whether you are an entrepreneur building your first startup company or a solo-founder attempting to grow a small business, the people you surround yourself with can make or break your company. Failure to execute when hiring and building company culture can send your business … Continue reading How Entrepreneurs and Small Business Owners Can Build Better Teams
3 Ways to Ensure Your Team Makes Better Decisions
Zach Heller — March 28, 2018 Follow @zheller — March 28, 2018 A common myth abounds in business circles – the myth that good decision makers are born, not made. Untrue. If we are honest with ourselves, we know that we can become better decision makers through experience and practice. Think about it right now. … Continue reading 3 Ways to Ensure Your Team Makes Better Decisions
6 Ways to Use Personalization In Email Subject Lines for Better Open Rates
Amreen Bhujwala — March 28, 2018 — March 28, 2018 A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is … Continue reading 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates
Why Bigger Email Lists Are Better
Ben Duchesney — March 17, 2018 — March 17, 2018 Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in … Continue reading Why Bigger Email Lists Are Better
Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Job Boards vs. Digital Marketing: What’s Better for Sourcing Candidates?
Kevin O’Brien — March 12, 2018 — March 12, 2018 geralt / Pixabay There’s a debate raging in the staffing world. With 64% of staffing firms indicating their top challenge is the talent shortage, there are differing views as to how to best source candidates. Some view job boards as an inefficient relic of old-school … Continue reading Job Boards vs. Digital Marketing: What’s Better for Sourcing Candidates?
Here’s a Better Benchmark of Success Than Business Income
Taylor Gordon — March 5, 2018 — March 5, 2018 stevepb / Pixabay For awhile in my business, I looked at income as the only marker of success. I was completely income-focused because it seemed like everywhere I turned other business owners were using income as the top metric to measure how well they’re doing. … Continue reading Here’s a Better Benchmark of Success Than Business Income
Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% by Chuck Martin , February 28, 2018 A new study shows that 360-degree virtual reality ads perform significantly better than traditional ads. Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, … Continue reading Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
5 Ways Data Visualization Can Drive Better Sales
Melissa Burns — February 21, 2018 Follow @Melissa_Burns — February 21, 2018 Although text and figures may be the best way to transfer complex information without losses, the sad truth is that human brain has to apply quite a bit of effort to properly process it. In addition to that, your average modern Internet-faring human … Continue reading 5 Ways Data Visualization Can Drive Better Sales
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