Katy French June 30, 2021 There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner. … Continue reading 5 Tips to Work With Your Creative Agency and Get Better Results
Osama Khabab June 28, 2021 The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest trends. Video’s potential as a tool for brands to grow their influence became obvious when YouTube saw a video hit 1 … Continue reading How to Make Better Brand Videos for Your Business
Neil Wood-Mitchell June 22, 2021 How many times have you read something, and no sooner have you read it you’ve forgotten it? Or you’ve read an email and immediately been offended when no offence was intended because the writer couldn’t communicate the right emotion in the written word? You might be on slide number 22 … Continue reading Using Professionally Shot Video to Better Present – Why?
Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads — but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Ejiofor Francis June 14, 2021 Blockchain technology is revolutionary and its ubiquitous application across industries is mind-blowing. While it seems too early to categorize it as the ‘alpha’ solution to many existing industrial security and trust challenges, it’s great to know that blockchain technology is surely growing and its application is entering the realm of … Continue reading How Blockchain Technology Is Helping Small and Big Businesses to Grow Better
Jeremy Epstein June 6, 2021 Anyone involved in hiring is familiar with a common factor tied to employee churn: People often don’t quit their jobs; they quit their bosses. Lack of clear direction. Limited opportunity to be heard. Feeling unvalued. The great irony, of course, is that workplace expectations often set managers, employees and the … Continue reading How OKRs Can Make You a Better People-Manager
Diane H. Wong June 4, 2021 Clear and friendly communication, a supportive environment, and friendships at work can make a big difference for any team and its dynamics. “Consensus means that everyone agrees to say collectively what no one believes individually,” the former Israeli foreign minister, Abba Eban, once said. It is ironically true. Conflict … Continue reading Increase Productivity by Building a Better Workplace
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
Laura Bailey-Wickins May 30, 2021 What is Google Search Console? Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Search Console is free and available to anyone with a Google administrator account. Sign up for a free Google Account here. While Search Console … Continue reading Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection
Thibaud Clement May 24, 2021 Now that the United States is safely re-opening, organizations are navigating how to support employees as they return to the office – or choose to remain remote permanently. In a drastic turn from 15 months ago, a majority (68 percent) of business leaders support adopting long-term hybrid work arrangements and … Continue reading How Remote Work is Reshaping Marketing Culture for the Better
