Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase
What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases
Nick Sweeney September 14, 2021 Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions and negative thought patterns. As such, hypnotherapy has quite a few life applications. Who would have thought one of those applications would be in marketing lessons? It might sound odd, but with proper application, many of the … Continue reading 3 Lessons From Hypnotherapy For Better Social Media Marketing
Jay T. Ripton August 28, 2021 Reducing the stress in our workspaces can be a daunting process. While some things are within control, others aren’t. But one aspect that you can have some influence and power over is your workspace. A cluttered, disorganized working space can make employees feel unproductive at work. For many people, … Continue reading How to Better Declutter and Organize Your Digital Workspace
Albert Costill August 9, 2021 If you’re saving for retirement, it’s advised that you focus on assets that drive portfolio growth. And, two of the best opinions that will achieve this goal are variable annuities and stocks. Both vehicles offer growth potential. At the same time, they have their own risk profiles, as well as … Continue reading Why Annuities Are Better Than Equities
Nicole Steinberg August 7, 2021 When I think back to entering design school, I vividly remember being terrified by the idea of people critiquing my work. What do you mean my teachers and classmates are going to pore over my work at every opportunity and point out every little thing I did wrong? THAT’S what’s … Continue reading How to Give Better Design Feedback
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
Brian Basilico July 9, 2021 The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they … Continue reading Need to Find and Keep Better People? Market Your Culture to Everyone!
