by Yahya Mokhtarzada Follow @YahyaMokhAugust 31, 2016 When we launched our first company in 2001, we needed a server that cost several thousand dollars, expensive software, phone systems, workstations, and fax machines. And that was just to get started — scaling was even pricier. But thanks to technological advancements and the emergence of the software-as-a-service … Continue reading Money Is No Object: The Best Tools for Low Startup Costs
Tag Archives: best
When is the Best Time to Send an SMS? [Infographic]
by Leana Yang Follow @burstsmsAugust 21, 2016 A question I frequently get asked is – when is the best time to send an SMS? The answer depends on what you are doing, and what you are trying to accomplish. Here are a few common scenarios: 1) General Marketing Messages 10:30am-11:30am 2:30pm-3:00pm 6:00pm-6:30pm Reasoning: The key … Continue reading When is the Best Time to Send an SMS? [Infographic]
Shopping Cart Abandonment – 3 Best Practices To Address This Problem
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
Not All “Influencers” Are Influencers: How to Select the Best for Your Niche
by Mohammad Farooq Follow @farooqslAugust 26, 2016 If you want to succeed in promoting your content and your brand, you need to find influencers who can help you gain the leverage over your target audiences. Through good Influencer Marketing you can be rest assured that you will gain a strong following. This is primarily achieved … Continue reading Not All “Influencers” Are Influencers: How to Select the Best for Your Niche
Ranked: Best and Worst Locations for Your Call-to-Actions
by Jordan LoreAugust 25, 2016 When it comes to the calls-to-action (CTAs) on your website, not all are created equal. As with the basketball court, it helps to have 7 foot Dwight Howard snatching rebounds and blocking shooters but an entire team of Dwight Howards would be an ungodly mess. There wouldn’t be anyone shooting … Continue reading Ranked: Best and Worst Locations for Your Call-to-Actions
Why the best email marketing happens when you don’t hit “send”
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
6 Superior Examples of the Best SaaS Websites
by Callie HinmanAugust 21, 2016 You know the saying, “Never trust a skinny chef”? Well, we have another one: “Never trust a SaaS provider with a subpar site.” It’s a big red flag for buyers if a company that offers software as a service (SaaS) has a poorly executed website. We took a look at … Continue reading 6 Superior Examples of the Best SaaS Websites
Am I Doing This Right? 5 Social Media Best Practices for Your Business
by Katharina CavanoAugust 20, 2016 So, you’ve signed up for Twitter, or Instagram, or even Snapchat, and you’re staring at your phone or your computer screen wondering what the heck you’re supposed to do next or how you should utilize each platform…especially when it comes to your business. We’re here to tell you, when it … Continue reading Am I Doing This Right? 5 Social Media Best Practices for Your Business
9 Best Resources to Check Out before Opening a Small Business
by Kathleen OlsonAugust 20, 2016 There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small … Continue reading 9 Best Resources to Check Out before Opening a Small Business
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers