Tag Archives: best

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019   Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search

Dedicated Team vs. Fixed-Price: What is the Best Cooperation IT Model?

Serhiy Kozlov — March 28, 2019 Follow @SerhiyKozlov — March 28, 2019 Cooperation set up and tune up are often overlooked by businesses in their grand search for the right outsourcing partner. Surely, creating a detailed list of requirements for your project is massively important to receive accurate price quotes from vendors and establish the … Continue reading Dedicated Team vs. Fixed-Price: What is the Best Cooperation IT Model?

9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Nicole Blanckenberg — March 24, 2019 Follow @https://twitter.com/NicoleBlancken — March 24, 2019 If you want to boost eCommerce sales with the right Facebook campaigns, you’ve come to the right place. The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold … Continue reading 9 Best Facebook Ad Campaigns to Boost eCommerce Sales