Lisa Morgan — April 28, 2020 Businesses are shifting their focus online due to COVID-19. Now is the time to check your website is up-to-date and running properly so you can compete with increased digital traffic now, or prepare for when demand increases again once restrictions lift. The question of “what should I be doing … Continue reading How to Maximize Lockdown Time to Ensure Your Website is in the Best Possible Order
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10 Step Process to Get the Best Deal in Every Negotiation
Steven Imke — April 27, 2020 Negotiations are a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with their point of view. In business, we are constantly negotiating with suppliers, vendors, customers, and employees. To avoid being … Continue reading 10 Step Process to Get the Best Deal in Every Negotiation
Tackling the Challenges of Managing Remote Work: 4 Work from Home Best Practice Tips to Guide your Remote Team to Success
Laura Krajewski — April 26, 2020 Most of us have been working from home for over a month, some longer. We’re all living with the challenges of remote work alongside our entire families. Twitter is full of stories of our new normal. A woman, accidentally unmuted, talking to her cat during a large conference call. … Continue reading Tackling the Challenges of Managing Remote Work: 4 Work from Home Best Practice Tips to Guide your Remote Team to Success
12 Best Work From Home Tools For Those Who Want to Make Their Work Count
Vartika Kashyap — April 24, 2020 Who would have thought just a few weeks ago that so many nations would come to a standstill (almost) due to the rapid spread of the pandemic i.e. COVID-19. Life is no more about getting dressed for the office in the morning, spending a long time commuting, working with … Continue reading 12 Best Work From Home Tools For Those Who Want to Make Their Work Count
8 Best Practices for Unboxing Videos
Kais Khadhraoui — April 20, 2020 Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Filter your search results for “This Year”, and you’ll see over 50 million of those results are for the past year alone. Unboxing videos have taken the video and marketing world by storm. Knowing unboxing … Continue reading 8 Best Practices for Unboxing Videos
The Best Business Quarantine Checklist
Dildeep Singh — April 17, 2020 We hope that you are managing well in these testing circumstances. The coronavirus has certainly changed the nature of work and also made businesses consider their online presence. While things slow down on the business front, now is the perfect time to optimize your online presence and get ahead … Continue reading The Best Business Quarantine Checklist
Facebook Ads 101: Best Practices
Emily Stephens — April 16, 2020 Facebook Ads are an effective way to reach hyper-targeted audiences with engaging content. Depending on your business, goals, and core demographic, Facebook can be the perfect platform to boost leads, build awareness or increase website traffic. Though the Facebook Ad setup is fairly simple, without careful planning, it’s easy … Continue reading Facebook Ads 101: Best Practices
5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
Micah Lally — April 15, 2020 Most businesses have more than one type of audience or buyer persona. In fact, you’re probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. But you’re … Continue reading 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
Secrets That Make SEO Work Best
Secrets That Make SEO Work Best by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2020 For small businesses looking to cut costs during the COVID-19 pandemic, SEO is an affordable strategy to improve online visibility and traffic, yet few use the media, according to a recent study of 500 businesses. Small business is defined as having … Continue reading Secrets That Make SEO Work Best
11 Research-Driven Best Practices for Increasing Form Conversion
Pam Aungst — April 10, 2020 When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load … Continue reading 11 Research-Driven Best Practices for Increasing Form Conversion
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