by Nicola FaulknerOctober 24, 2016 Nowadays the most intuitive email marketing platforms include an email builder, providing marketers with all the tools needed to easily design professional email campaigns themselves. Many businesses outsource the design of their emails, but what if you wanted to manage every aspect of your email marketing internally? An advanced email … Continue reading The Benefits of Using a Drag-&-Drop Email Builder
by Irina Weber Follow @irinaweber048October 20, 2016 Compiling search keywords into the right groups is a tough task even for seasoned marketers. Search engines recommend us not to have the same keyword in different groups, because you can easily lose track of whether you’ve used all of them or not. Control is a key to … Continue reading Top 3 Benefits of Using Keyword Grouping
by Susan Gilbert Follow @SusanGilbertOctober 12, 2016 How Your Business Can Build More Sales Through Benefits Features versus Benefits – what does that mean for your business? Often my clients, when I ask what their book, product or service will do for their customers, I hear features. What you’ll want to focus on is benefits. … Continue reading Why Your Business Needs to Focus on the Benefits
by Danny GoodwinOctober 7, 2016 Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Twitter’s study examined three industries – airlines, quick-service restaurants, and telecoms – and found that brands that were responsive to tweets from customers were … Continue reading Twitter & Customer Service: Friends With Benefits
by Larry KimOctober 1, 2016 All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic. You should be obsessed with unicorns, too! Too many marketers settle for boring donkeys when there are magical unicorns just waiting to be discovered. Unicorns that will save … Continue reading 5 Surprising Benefits of a Super-High CTR
by Steve Hamm Follow @maasprosrduSeptember 29, 2016 Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true. Email marketing is still one of the most profitable ways of marketing your business today … Continue reading The Benefits of an Effective Email Marketing Campaign
by Ronn Torossian Follow @RTorossian5wprAugust 29, 2016 When it comes to social media, there’s more to branding than just posting status updates and responding to mentions and comments. Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but … Continue reading Four Benefits of Social Media Listening
by Gregg LitmanAugust 19, 2016 Video productions come in many shapes and sizes, from the iPhone video you post on Facebook all the way up to major Hollywood productions. So, crews range from that person with an iPhone all the way up to a cast of hundreds (and sometimes even thousands). But despite that wide … Continue reading 4 Benefits of Hiring a Company with a Tested Video Production Process
August 3, 2016 For modern day businesses, automation of business processes is more a requirement than an option. However, while larger businesses usually don’t consider software costs unreasonable, middle and small businesses make such decisions very cautiously as the benefits from such investments are not always visible at the first sight. It’s necessary to remember … Continue reading 8 Powerful Benefits of Modern Cloud CRMs for Small Businesses
by Charlotte Blacklock July 31, 2016July 31, 2016 Digital transformation has a number of benefits for consultants. From establishing new revenue streams to data management to collaboration, digital capabilities transform every part of the consulting workflow, and consultants can see clear benefits at every step of the way. We recently facilitated digital transformation at a … Continue reading Top 12 Digital Consulting Benefits [Infographic]
