Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins. Rohit Gupta on September 5, 2017 The buzz around chatbots has been growing to a dull roar. Though consumers have been wary of bots due to privacy concerns and usability … Continue reading Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers
Debra Murphy — July 7, 2017 Follow @MasterfulMktg — July 7, 2017 It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a … Continue reading FAQ Page Benefits and Best Practices
Shawn Overcast — June 30, 2017 Follow @sovercast — June 30, 2017 Not long ago, promotions went to employees with the most technical expertise. Companies bent over backward to gain specialized industry knowledge, so it made sense to promote based on its merit. But the times, as they say, are a-changin’. At a certain point … Continue reading 3 Benefits of Emotional Intelligence for Today’s Business Leaders
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. Ryan Shelley on June 28, 2017 When a user lands on your site for the very first time, do they know where to go? Can they find the information they … Continue reading The SEO benefits of developing a solid site structure
John Smith — June 12, 2017 — June 12, 2017 geralt / Pixabay The rapid growth of technology has played a major role in playing the driving force behind the evolution of business marketing strategies. This has actually caused businesses to exceed customer’s expectations over time and has also made it possible for them to … Continue reading 6 Incredible Benefits of Immersive Experience in Business Marketing
Ashley Hill — May 31, 2017 — May 31, 2017 Some website redesign projects I’ve worked on in the past only launch when the site is ‘perfect.’ Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed … Continue reading The Benefits Of Launching Your New Website Before It’s Perfect
Jennifer Xue — May 28, 2017 Follow @jenxuewrites— May 28, 2017 Image Source: Pixabay The subscription box business has reached 2.0 mode, which allows founders to focus on things that matter to the bottom line, like customer acquisition and revenue generation. They no longer need to create an Excel spreadsheet of new members and pack … Continue reading 9 Undisputable Benefits of Starting an Automated Subscription Box Business
Nicholas Klisht — May 25, 2017 Follow @nklisht— May 25, 2017 “We already have a great culture!” We’ve had many conversations with organizations and leaders about the pros and cons of using employee engagement surveys and company culture assessments. The standard reply we’ve received from leaders is that their culture is already “great”. This is … Continue reading 3 Hidden Benefits of Employee Engagement Surveys
Julie Winkle Giulioni — May 11, 2017 Follow @julie_wg— May 11, 2017 Leadership IQ released a study called “Optimal Hours with the Boss.” It’s an insightful report based upon research conducted with more than 30,000 executives, managers, and employees in North America. The results understandably made news. The findings are profound: “The median time people … Continue reading The Surprising Benefits of Manager/Employee Interactions
