Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It
by Leo Strupczewski July 7, 2016July 7, 2016 Among all the analyses we performed for the just-released edition of the Ecommerce Quarterly, the one big takeaway was this: Desktop still dominates. That may not come as a surprise to those paying close attention to your customer’s buying habits, but there’s been so much talk about … Continue reading 3 Stats About the Impact of Desktop PCs on eCommerce You Need to See to Believe
by Ben Green April 22, 2016 Follow @bnkg99April 22, 2016 With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. But with that mounting pressure, many in-house marketing teams are believing myths and making costly mistakes, hurting conversions … Continue reading Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise
Amanda ClarkOctober 12, 2015 Recently, Entrepreneur ran an article promising that you can “dominate Facebook” and only spend five bucks to do so. At first blush, this probably seems too good to be true—and we all know what they say about things that seem too good to be true. But actually, the specific plan, as … Continue reading A $5 Facebook Marketing Plan? Believe It!
Dan McDadeMarch 24, 2015 Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business … Continue reading 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]
Dave BrockFebruary 28, 2015 Do you believe in your people? Do you believe in them, perhaps more strongly than they believe in themselves? If you don’t believe more strongly than they do, you will never be able to maximize their performance or fulfill their potential. At most, you’ll get some improvement, but probably not sustainable … Continue reading How Strongly To Believe In Your People?
New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It