by Michael Peggs Follow @MichaelPeggsAugust 15, 2016 Inbound links are the #1 search signal and when it comes to building links to a website, it’s easy to fall into SEO traps in the pursuit of higher search rankings as fast as possible. Black Hat SEO is essentially the dirty pool of search engine strategy. It’s … Continue reading 3 Link Building Lessons For Beginners
Tag Archives: Beginner’s
WordPress Security — The Beginner’s Guide [Infographic]
by Matt Banner July 31, 2016July 31, 2016 WordPress security is one of the most popular and important topics among today’s website owners and businesses. We are constantly seeking new ways to ensure our website and client information is secure from hackers or intruders. Actually, simply using WordPress itself is a great start on your … Continue reading WordPress Security — The Beginner’s Guide [Infographic]
The Beginner’s Guide to Video Marketing
by Anna Kachur June 29, 2016June 29, 2016 Remember those times when photos used to be the go-to for posting on Social Media, especially on Facebook? Well, not any more. The times are changing ladies and gents. Marketing Land recently posted an article describing this change on how photo posts have the lowest average organic … Continue reading The Beginner’s Guide to Video Marketing
The Beginner’s Guide to Microcopy
by Elna Cain June 22, 2016June 22, 2016 Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of … Continue reading The Beginner’s Guide to Microcopy
The Beginner’s Guide to Designing Marketing Experiments
by Katherine Boyarsky June 21, 2016 Follow @freshaddressJune 21, 2016 Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the … Continue reading The Beginner’s Guide to Designing Marketing Experiments
The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
by Mary Lister June 7, 2016June 7, 2016 Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords … Continue reading The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
The Beginner’s Guide To Social Media Chat Bots
by Sahail Ashraf May 27, 2016 Follow @TalcontentMay 27, 2016 There’s a famous film, a recent one, called Ex Machina. In it, a man meets an AI robot that looks suspiciously real and starts to form a relationship with him. The idea is that AI truly works if we cannot tell the difference. Want to … Continue reading The Beginner’s Guide To Social Media Chat Bots
The Beginner’s Guide to Ecommerce Promotions
by Grant Thomas May 8, 2016 Follow @gsthomas22May 8, 2016 Promotions have been a stable sales strategy in retail since, well the beginning of time. Some say that it started with the Mesopotamian tribes bartering deals back in 6000 BC. While promotions have changed substantially since then, the goal remains the same: to drive an … Continue reading The Beginner’s Guide to Ecommerce Promotions
Social Media Growth Hacks for Beginners – A Guide for FinTech
by Lucas Dominic May 7, 2016May 7, 2016 More and more people are using social platforms every day to communicate with each other, and to find relevant information. They start to scroll through their newsfeeds in the morning before their eyes are even fully opened. You should be there too, but what’s in it for … Continue reading Social Media Growth Hacks for Beginners – A Guide for FinTech
To Gram or Not to Gram? A Beginner’s Guide to Business Marketing With Instagram
by Chelsey Palmer May 3, 2016May 3, 2016 Instagram, for those of you who are new to it, is a free photo and video-sharing app that has taken over the world of social media by storm. In just over five years, the app has grown its exposure to over 400 million active monthly users worldwide … Continue reading To Gram or Not to Gram? A Beginner’s Guide to Business Marketing With Instagram
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