April 26, 2024 What every company needs to know before embarking on global expansion Scaling your business to foreign markets requires more than simply marketing in a new language—it requires a commitment to understanding local culture, customs, and social conventions BY FastCo Works When globe-trotting consumers connect seamlessly to a rideshare driver after touching down in … Continue reading What every company needs to know before embarking on global expansion
Understand if it’s time to move on by evaluating solution fit, looking into your vendor’s plans and exploring the competitive landscape. Michelle Tackabery on April 23, 2024 Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that … Continue reading 3 considerations before leaving your martech vendor
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system. Michelle Tackabery on January 24, 2024 With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to … Continue reading 3 DAM considerations before adopting genAI
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product
By Grace Snelling November 14, 2023 It’s been almost a decade since the dating app Bumble—where women always make the first move—launched online. But according to founder Whitney Wolfe Herd, the company’s core mission hasn’t changed much. “I wanted to give women control over their relationships, create a safer experience for them on the … Continue reading Bumble’s founder hopes to use AI to prevent toxic relationships before they happen
Consider these cost-effective alternatives to expanding your team’s capabilities and ensuring marketing success. Tim Parkin on October 4, 2023 Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a … Continue reading Before you hire another marketer, do these 5 things first
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4
By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed
