Tag Archives: Before

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan  @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads →

Don’t Exhibit at Your Next Event Before Using this Research Hack

Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack →

Video Marketing Strategy; The Importance of Effective Planning Before Execution

Joshua Sleigh — April 22, 2018 — April 22, 2018 According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right. Producing high … Continue reading Video Marketing Strategy; The Importance of Effective Planning Before Execution →