Susan Ostojska — November 21, 2016 — November 21, 2016 We hate receiving spam. Our mailboxes are always full of unread emails which pile up and we feel that we lose control over them.But we love receiving messages which bring us value. What is the key to success? How to become a salesman who sends … Continue reading Outbound vs Spam – The Ultimate Battle
by Rachel Clapp Miller July 28, 2016 Follow @ContentRachelJuly 28, 2016 There isn’t a sales leader out there who doesn’t want to attract and retain top sales talent. The struggle lies in the ability of your organization to recruit those top performers and keep them on board. Manpower ranked the role of sales representative as … Continue reading Winning the Talent Shortage Battle
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities. Peter Isaacson on June 16, 2016 We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information … Continue reading How B2B marketers can win the battle for attention
by Paul Keijzer March 23, 2016 Follow @Paul_KeijzerMarch 23, 2016 Be it because of workplace unfairness or politics, a lot of people in America seem to be angry. At least that’s what the pundits and the leading american republican contender for the American presidency claims. Generally, people seem angry about how they feel that the … Continue reading How to Win the Workplace Unfairness Battle
by Dave Brock February 1, 2016 Follow @davidabrockFebruary 1, 2016 Today, I had an unusual exchange of emails with a top executive (client and close friend). I’d sent, perhaps too casually, a note with a critique and suggestions on a project his team had been working on, somewhat related to the things I was doing … Continue reading Everyone Is Fighting A Battle You Know Nothing About!*
Ian JindalJuly 27, 2015 Fans of the actor Tom Cruise are probably familiar with the phrase ‘show me the money’ – a totemic line from the 1996 movie Jerry Maguire. You don’t need to have seen the film to get what the point of the line is; money talks, and the mess-that-bulls-leave-behind walks. The bottom … Continue reading Fighting a Losing Battle With an Army of Broken Promises
Dina ElyJuly 13, 2015 I recently had the “pleasure” of having to update approximately 60 business local listings for a client across the Google and Yahoo local business networks, and what I experienced working with both companies on this was an eye-opener. In the end, I think I’ve figured out why Google will always trump … Continue reading Google vs. Yahoo: The Local Listings Battle
Rob WormleyJuly 13, 2015 If you believe that your employees are your biggest resource, then you know the damage high employee turnover does to your business. The time and money you’ve invested in finding, hiring, and training employees walks right out your door when an employee quits. How to battle employee turnover? It starts with … Continue reading How To Battle Employee Turnover
Dean HarrisJune 22, 2015 Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.” Here is why. I believe in the old axiom, “Just follow the money.” EMarketer in a Dec. 10 study stated emphatically: … Continue reading 5 Tips To Battle Mobile Advertising Fraud
by David Rodnitzky, January 26, 2015 A prominent investment bank recently raised its target on Facebook’s stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google’s value as I write this. The investment bank’s target increase comes as a result of Facebook’s … Continue reading Facebook Audience Network vs. AdSense: A Battle Royale Brews
