Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Jonathan Crossfield August 28, 2020 In 2005, the American Dialect Society declared “truthiness” its word of the year – but not for its original, albeit archaic, usage of describing the habit of being truthful. Earlier that year, comedian and satirist Stephen Colbert gave truthiness a very modern and ironic spin when trying to come up … Continue reading Fact or Fiction: The Battle for Truthiness in Social Media
Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Gretchen Gordon — February 4, 2020 Something many companies do to accelerate growth is expand their sales teams. We often see ones we work with doing just that. While the climate can be challenging to hire the right salespeople with the economy hovering at close to full employment, the challenge doesn’t just stop with a … Continue reading Hiring Right is Only Half the Battle
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season. Peter Minnium on December 4, 2019 “I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me … Continue reading Win the brand battle during the holiday shopping wars
Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
Mel Rubbelke — April 11, 2019 — April 11, 2019 My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?” After watching DJ Khaled’s take on important worldly topics like … Continue reading Overrated or Underrated: The Battle of the MadTech Trends
Elizabeth Williams — October 15, 2018 Follow @bizmkter — October 15, 2018 Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This important part of understanding what customers want, how they feel and what’s on their minds is claimed by many in the organization, but … Continue reading The Voice of the Employee is a Battle of the Bands
Monica Axinte — March 7, 2018 Follow @DataFeedWatch — March 7, 2018 Shopping Cart abandonment is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, … Continue reading How to Battle Shopping Cart Abandonment: 13 Proven Tactics
