Tag Archives: battle

Fact or Fiction: The Battle for Truthiness in Social Media

Jonathan Crossfield August 28, 2020 In 2005, the American Dialect Society declared “truthiness” its word of the year – but not for its original, albeit archaic, usage of describing the habit of being truthful. Earlier that year, comedian and satirist Stephen Colbert gave truthiness a very modern and ironic spin when trying to come up … Continue reading Fact or Fiction: The Battle for Truthiness in Social Media

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

eCommerce Platforms are an Uphill Battle for Luxury Brands

Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands

Overrated or Underrated: The Battle of the MadTech Trends

Mel Rubbelke — April 11, 2019 — April 11, 2019 My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?” After watching DJ Khaled’s take on important worldly topics like … Continue reading Overrated or Underrated: The Battle of the MadTech Trends

How to Battle Shopping Cart Abandonment: 13 Proven Tactics

Monica Axinte — March 7, 2018 Follow @DataFeedWatch — March 7, 2018 Shopping Cart abandonment is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, … Continue reading How to Battle Shopping Cart Abandonment: 13 Proven Tactics

The Digital Transformation Battle Between Sales & Marketing

Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing