Lanre Onibalusi October 2, 2020 Photo by Thought Catalog on Unsplash Millions of Americans find themselves working from home due to the COVID-19 pandemic. Kitchen tables, countertops, and bedrooms now serve as workspaces for employees that once trekked to a designated office. This abrupt blur between a work-life balance has a profound impact on mental … Continue reading 5 Effective Ways to Avoid Employee Burnout While Working from Home
Osama Khabab September 23, 2020 “Never have I ever hit the skip button on a YouTube ad.” Everyone in the room takes a shot. We’ve all done it. We’re all eager to do it whenever an ad comes between us and our YouTube binge. So why do marketers still spill their dollars on video ads … Continue reading Why Viewers Click the “Skip” Button and How to Avoid It
Stefan Palios September 14, 2020 Peggy_Marco / Pixabay Freelancing is set to become the dominant career path in the world, according to a study by Upwork, and 36% of the workforce is already freelancing. Between gig economy companies, people opting for freelancing over jobs with no security, or people losing their jobs and turning to … Continue reading Hey Freelancers: Here’s How To Avoid The Pitfalls of Remote Work
Laura Patterson September 12, 2020 When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low. They therefore decide … Continue reading To Maximize Your Winning Strategy, Avoid Punting
Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire
Chris Christoff August 11, 2020 As digital marketers, we all know the power of a solid email list. It is one of the most direct and effective ways of communicating with your leads and turning them into long time customers. When you send an email newsletter, it lands directly into the inbox of the receiver. … Continue reading 5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)
Marilou Alcaide June 16, 2020 Testers rely on multiple sources for required information in their daily lives. The more sources there are, the higher are the chances of misinterpretation. Generally, in every release, a tester relies on four major sources for information: People Documentation Infrastructure Software People A release involves stakeholders, project managers, end-users, developers, … Continue reading Why Testers Need to Think Critically to Avoid Misunderstandings
Robert Passikoff — May 22, 2020 It’s an unfortunate byproduct of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. But as marketers and brand consultants, recent Chapter 11 filings … Continue reading How to Avoid Bankrupting Your Brand
Paul Keijzer — April 19, 2020 The COVID-19 outbreak has forced millions of employees to work from home, as a result of which managers across the world are preparing to effectively lead their virtual teams. If you’ve never led a team of remote workers before, this may be a little challenging for you. Even worse, … Continue reading 3 Mistakes to Avoid When Leading a Team Virtually
Deborah Holstein — April 3, 2020 “Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams in any organization is the one charged with creating … Continue reading Leaders, Help Your Team Avoid Making Bad Decisions
