Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
June 02, 2024 This is how leaders can avoid the common trap of chaos Any workplace can fall prey to chaos. It’s up to leaders to put reasonable rules of conduct in place. BY Yonason Goldson You’ve just settled into your office chair one morning when you get called away for a not-so-quick conversation.? By the … Continue reading This is how leaders can avoid the common trap of chaos
May 08, 2024 This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers FreeCap Financial worked with investment index company BITA to create FreeIn, which ranks companies committed to fair hiring practices, among other efforts. BY Ellie Stevens For the past decade, large institutions and even cities have been eliminating their … Continue reading This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them
By Frans van Loef January 29, 2024 We all have those colleagues at work who stand out because they have so much talent. They are smart, incisive, get a lot of things done, deliver really good work, and are generally very driven. Everyone would like to have them on a project or as a … Continue reading 5 ways to avoid overloading your best employees
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023 Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them
By Ted Leonhardt March 31, 2023 Excessive pride can sabotage your career. But unfortunately many of us experience a similar pattern: First we are strivers, then we are achievers, and then hubris takes hold. I’ve experienced this pattern more often than I care to admit. Maybe you have, too. Power and success … Continue reading Hubris can sabotage your career. Here’s how to avoid it
By Michael Grothaus March 17, 2023 Many Twitter users risk losing access to their Twitter accounts after this weekend. The issue at hand is Twitter’s previously announced move to revoke text-based two-factor authentication (2FA) from all Twitter users who do not subscribe to Twitter Blue. Two-factor authentication is a critical security measure that most … Continue reading Twitter 2FA changes: How to avoid maybe getting locked out of your account this weekend
