August 28, 2026 Deloitte is the latest company to pay millions to avoid being targeted over DEI BY Pavithra Mohan For the last year, the Justice Department has been quietly probing high-profile companies over their diversity, equity, and inclusion policies. Deloitte settled one such investigation earlier this week, agreeing to pay $ 21.5 million to address … Continue reading Deloitte is the latest company to pay millions to avoid being targeted over DEI
Bluesky has a new setting to help you avoid accidentally going viral The setting will prevent your posts from being recommended in the algorithmic “discover” feed. By Karissa Bell Aug. 27, 2026 Bluesky Bluesky is adding a new feature that could be especially useful for anyone worried about inadvertently becoming a “main character.” … Continue reading Bluesky has a new setting to help you avoid accidentally going viral
August 26, 2026 How to avoid asking stupid questions in meetings BY Tomas Chamorro-Premuzic It is common these days to say that there are no such things as stupid questions, but (and apologies if this sounds stupid) does anyone actually believe that? Interestingly, we tend to praise those who ask smart questions but rarely condemn … Continue reading How to avoid asking stupid questions in meetings
August 21, 2026 Here’s what employees are looking for in their CEOs—and what they avoid BY Gabriela Henriquez Stoikow In a new analysis by job and recruiting platform Glassdoor, employees say career development and mentorship are among the most desired traits in their company’s leadership. The analysis looks into Glassdoor reviews of senior leadership collected from May 2025 … Continue reading Here’s what employees are looking for in their CEOs—and what they avoid
August 14, 2026 How to avoid decision fatigue BY Art Markman Over the years, I have taught a lot of classes on creativity, and I once had a student ask me whether it would benefit their creativity if they took a different route to work each day. While changing up your environment can create serendipitous … Continue reading How to avoid decision fatigue
August 09, 2026 Avoid these 6 phrases if you want to sound more confident BY Judith Humphrey If you want to sound confident, avoid expressions that broadcast your insecurity. Eliminate the following words and expressions from your speech. 1. LOOK! This word is usually uttered in a commanding tone. It orders the audience to pay attention. … Continue reading Avoid these 6 phrases if you want to sound more confident
Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. By Annette Franz Published on May 27, 2026 Most executive listening tours fail for one simple reason: They’re designed to collect feedback instead of uncovering the truth. Meetings get scheduled, leaders host town halls, surveys go … Continue reading How to avoid tone-deaf executive listening tours
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
