Tag Archives: Avoid

CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)

Chris Christoff August 11, 2020 As digital marketers, we all know the power of a solid email list. It is one of the most direct and effective ways of communicating with your leads and turning them into long time customers. When you send an email newsletter, it lands directly into the inbox of the receiver. … Continue reading 5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)

Why Testers Need to Think Critically to Avoid Misunderstandings

Marilou Alcaide June 16, 2020 Testers rely on multiple sources for required information in their daily lives. The more sources there are, the higher are the chances of misinterpretation. Generally, in every release, a tester relies on four major sources for information: People Documentation Infrastructure Software People A release involves stakeholders, project managers, end-users, developers, … Continue reading Why Testers Need to Think Critically to Avoid Misunderstandings

How to Avoid Bankrupting Your Brand

Robert Passikoff — May 22, 2020 It’s an unfortunate byproduct of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. But as marketers and brand consultants, recent Chapter 11 filings … Continue reading How to Avoid Bankrupting Your Brand