Tag Archives: Avoid

Avoid These Big SEO Content Mistakes on E-Commerce Sites

John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites

Focus on E-A-T to avoid performance problems in 2020

Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Lily Ray on January 3, 2020   Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted … Continue reading Focus on E-A-T to avoid performance problems in 2020

5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

Dan Fries — January 3, 2020 The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely. In this … Continue reading 5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

Why Most Agencies Should Avoid Startup Clients

Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients

How to avoid the creep-factor when building digital experiences powered by machine learning

The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019  When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning