Tag Archives: Avoid

Avoid an identity crisis by getting to know your customers

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021   In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

David Libby December 14, 2021 Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes with PR. That’s a given. They’re run by humans – at least for the time being. The fact is, startups, especially in B2B tech, can’t avoid making mistakes. But they … Continue reading PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)

Amy Bishop November 21, 2021 If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be … Continue reading Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)

10 Mistakes to Avoid On Your Professional Social Media

Brooke Koster October 13, 2021 Social media marketing can make or break your business depending on whether or not it’s done correctly. According to Hubspot, “The number of global social media users is expected to reach almost 3.43 billion in 2023.” Most businesses know how important social media marketing is, but few realize there are … Continue reading 10 Mistakes to Avoid On Your Professional Social Media

Common E-Commerce Mistakes That You Need to Avoid

Dinesh Agarwal October 8, 2021 Starting an E-commerce business is a wonderful idea to market products to customers without having a budget of multinational companies. Covid-19 pandemic has transformed the customer’s shopping behavior. Shopping online is a new normal. This makes an online presence essential for every business. Even though the E-commerce business provides endless … Continue reading Common E-Commerce Mistakes That You Need to Avoid

Real Story on MarTech: Avoid these five vendor selection pitfalls

Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls