5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023 Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them
By Ted Leonhardt March 31, 2023 Excessive pride can sabotage your career. But unfortunately many of us experience a similar pattern: First we are strivers, then we are achievers, and then hubris takes hold. I’ve experienced this pattern more often than I care to admit. Maybe you have, too. Power and success … Continue reading Hubris can sabotage your career. Here’s how to avoid it
By Michael Grothaus March 17, 2023 Many Twitter users risk losing access to their Twitter accounts after this weekend. The issue at hand is Twitter’s previously announced move to revoke text-based two-factor authentication (2FA) from all Twitter users who do not subscribe to Twitter Blue. Two-factor authentication is a critical security measure that most … Continue reading Twitter 2FA changes: How to avoid maybe getting locked out of your account this weekend
8 Things to Avoid After a Google Ads Account Suspension Deanna Ritchie / 27 Jan 2023 Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on … Continue reading 8 Things to Avoid After a Google Ads Account Suspension
Organization That Failed to Innovate – Avoid Their Fate Vivek Goel / 20 Dec 2022 Gone are the days when “innovation” or “disruptions” were just fancy jargon thrown around without any purpose. (January 18, 2023) was the time when innovation was good and not a must-have. Gone are the days when you could overlook … Continue reading Organization That Failed to Innovate – Avoid Their Fate
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. Greg Krehbiel on November 2, 2022 A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a … Continue reading 10 CDP implementation mistakes to avoid
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
Common Resume Mistakes Women Make and How to Avoid Them Adama Ba / 23 Aug 2022 If you’re a woman, it’s essential to be aware of the most common resume mistakes that you might make – and how to avoid them. Unfortunately, many women fall into the trap of thinking their unique skills and … Continue reading Common Resume Mistakes Women Make and How to Avoid Them
Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Your marketing automations must build in exclusions for people who don’t receive a follow-up message. Ryan Phelan on July 20, 2022 Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized listings and picked … Continue reading 3 ways to avoid email automation breakdowns
