The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Tag Archives: Avoid
5 Mistakes to Avoid When Creating a Membership Site
Thomas Griffin — October 17, 2019 Follow @jthomasgriffin Are you thinking about starting a membership site? A membership site is the best way to share content with paying members in a secure way. The most common membership site example is an online course. Membership sites can restrict access to only users that have joined your … Continue reading 5 Mistakes to Avoid When Creating a Membership Site
What to Avoid on Your Website to Ensure a Good UX
Corie Stark — October 4, 2019 Think about the last website whose good user experience (UX) blew you away. Did it have a flashing marquee? What about Cosmic Sans font? It’s safe to assume it didn’t have either. Unless, of course, fluffy font is your thing. In that case, this blog may not be for … Continue reading What to Avoid on Your Website to Ensure a Good UX
RFPs: How to Avoid Being Column Fodder
Bob Apollo — September 27, 2019 Follow @bobapollo The term “cannon fodder” is used as a somewhat dismissive description for soldiers who were regarded by their generals as expendable and were forced to fight against often hopeless odds in order to achieve an often-unrealistic military goal. First used in the 19th century, the term came … Continue reading RFPs: How to Avoid Being Column Fodder
How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge. Gene De Libero on September 24, 2019 My friend and colleague Mark Demeny wrote a great blog post discussing the demands of the marketplace on software vendors and how those … Continue reading How to avoid a marketing technology #Fail
10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)
Sheri Frey — September 17, 2019 — September 17, 2019 Even since its inception in the mid to late 2000s, social media has been a powerful tool for connecting solopreneurs and their online businesses with highly targeted audiences of potential customers. If you’re trying to figure out how to promote affiliate marketing products or how … Continue reading 10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)
7 Business Blogging Blunders – and How to Avoid Them
Jeff Rose — September 12, 2019 Follow @jjeffrose — September 12, 2019 If you want to launch a business – any kind of business – your first mission will be to find a way to stand out among the competition. Let’s face it, unless you’ve invented the latest and greatest high-tech widget, you’ll be plunging … Continue reading 7 Business Blogging Blunders – and How to Avoid Them
Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results. Gabe Davis on September 10, 2019 As a marketer, you are keenly aware of how important it is to monitor your website performance. It’s why Google Analytics and Adobe Analytics … Continue reading Are you making these mistakes with your metrics? Here’s how to avoid them
7 Ways to Avoid Financial Stress When Running a Business
Robert Gloer — August 28, 2019 Follow @IOUFinancial — August 28, 2019 Running your own business requires careful thought and planning. But even with all that, it’s hard to avoid feeling financially stressed from time to time. Handling the stress productively can help your business succeed. But avoiding it in the first place can also … Continue reading 7 Ways to Avoid Financial Stress When Running a Business
6 Common Resume Mistakes And How To Avoid Them
Lanre Onibalusi — August 26, 2019 Follow @Onibalusi — August 26, 2019 You only have one chance at a first impression, and when applying for jobs, often your resume is that one shot. Your first chance to show a company who you are and why you’re perfect for the job, getting your resume wrong could … Continue reading 6 Common Resume Mistakes And How To Avoid Them
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