Tag Archives: Avoid

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan  @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

8 major email marketing mistakes and how to avoid them

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them

Ready to join the Great Resignation? Here’s how to avoid a disappointing job switch

By Bernard Coleman—Inc.   May 15, 2022 There’s a lot of conversation around the “Great Resignation” as employers are losing talent to other companies that boast higher pay, cool perks, flexible work, sign-on incentives, and professional growth opportunities. It’s an interesting phenomena, but we don’t speak enough to the other side of the coin, something … Continue reading Ready to join the Great Resignation? Here’s how to avoid a disappointing job switch