By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them
Tag Archives: Avoid
5 ways to avoid overloading your best employees
By Frans van Loef January 29, 2024 We all have those colleagues at work who stand out because they have so much talent. They are smart, incisive, get a lot of things done, deliver really good work, and are generally very driven. Everyone would like to have them on a project or as a … Continue reading 5 ways to avoid overloading your best employees
4 common pitfalls in failed agile marketing transformations (and how to avoid them)
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
5 Cloud Cost Optimization Mistakes and How to Avoid Them
5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023 Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them
Hubris can sabotage your career. Here’s how to avoid it
By Ted Leonhardt March 31, 2023 Excessive pride can sabotage your career. But unfortunately many of us experience a similar pattern: First we are strivers, then we are achievers, and then hubris takes hold. I’ve experienced this pattern more often than I care to admit. Maybe you have, too. Power and success … Continue reading Hubris can sabotage your career. Here’s how to avoid it
Twitter 2FA changes: How to avoid maybe getting locked out of your account this weekend
By Michael Grothaus March 17, 2023 Many Twitter users risk losing access to their Twitter accounts after this weekend. The issue at hand is Twitter’s previously announced move to revoke text-based two-factor authentication (2FA) from all Twitter users who do not subscribe to Twitter Blue. Two-factor authentication is a critical security measure that most … Continue reading Twitter 2FA changes: How to avoid maybe getting locked out of your account this weekend
8 Things to Avoid After a Google Ads Account Suspension
8 Things to Avoid After a Google Ads Account Suspension Deanna Ritchie / 27 Jan 2023 Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on … Continue reading 8 Things to Avoid After a Google Ads Account Suspension
Organization That Failed to Innovate – Avoid Their Fate
Organization That Failed to Innovate – Avoid Their Fate Vivek Goel / 20 Dec 2022 Gone are the days when “innovation” or “disruptions” were just fancy jargon thrown around without any purpose. (January 18, 2023) was the time when innovation was good and not a must-have. Gone are the days when you could overlook … Continue reading Organization That Failed to Innovate – Avoid Their Fate
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. Greg Krehbiel on November 2, 2022 A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a … Continue reading 10 CDP implementation mistakes to avoid
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change