Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project. Mary Wallace on October 11, 2016 Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building complex nurture campaigns. Plus, a vast … Continue reading Marketing automation made easy
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
by Dan ForootanSeptember 23, 2016 While email marketing is still king, when used in combination with marketing automation and behavioral insights, it reigns supreme. Triple Play Why? Because the triple play of email marketing, marketing automation and behavioral insights helps marketers win customers. Automated behavioral marketing increases sales by delivering targeted and timely messages based … Continue reading 5 Ways You Can Put Email Marketing & Behavioral Automation To Work for Your Clients Today
by Andrew Raso Follow @andrewraso1September 23, 2016 At this point, you’ve probably heard about the benefits of marketing automation for business. For example, it can lead to a 451% increase in qualified leads. Marketing automation adoption has skyrocketed, and with it comes a learning curve. According to research by SiriusDecisions, 85% of B2B marketers feel … Continue reading 10 Free Resources That’ll Teach You Marketing Automation
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results. Andrew Beckman on September 7, 2016 Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different … Continue reading Local SEO in 2017 and beyond: managed strategy vs. automation
by Silviya Dineva Follow @_SilviyaDinevaAugust 19, 2016 Marketing automation targets revenue that is not yet obtained but is very close to that point in your customer relationship roadmap. Email automation in online retail marketing is what can help you personalize your communication with each and every customer and scale your growth at the same time. … Continue reading Why to Choose Email Automation for E-commerce?
by Caitlin Culbert Follow @MsCaitlinCAugust 10, 2016 Marketing automation system deployment is not the end of our work and it can be easy to fall into bad marketing automation habits. There are some good things you should get in the habit of doing, daily, weekly and monthly. Daily Look for System Errors. Some platforms show … Continue reading Healthy Habits for Your Marketing Automation System
by Miranda Paquet July 17, 2016July 17, 2016 I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s what a lot of businesses send when they start using email marketing automation. You want to save time, … Continue reading How to Use Email Marketing Automation, Without Turning Your Subscribers Off
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Jeff Baum on July 11, 2016 Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the … Continue reading Using automation to execute PPC strategy
