Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes
Liz Papagni — November 22, 2016 Follow @mrktgworx— November 22, 2016 Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have … Continue reading Maintaining Your Brand’s Humanity with Automated Marketing
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
by Dave Charest July 21, 2016 Follow @DaveCharestJuly 21, 2016 Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. … Continue reading 3 Emails Every Automated Welcome Series Must Have
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?
Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back. Scott Vaughan on March 4, 2016 With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for … Continue reading We Marketers Aren’t As Automated As We Think
by Robert Nissenbaum February 18, 2016February 18, 2016 I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging … Continue reading What If? Rethinking Use Of The Automated Direct Message.
Jeff KorhanSeptember 2, 2015 Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work. While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. … Continue reading The Power of Engagement in An Automated World
Erin SaginAugust 19, 2015 E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser … Continue reading New Automated Shopping Extensions for AdWords
