Tag Archives: Authenticity

How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships

KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017   Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter

15 Creators Dissect Authenticity in Influencer Marketing

Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing

The Authenticity of Corporate Social Responsibility

by Kristen Carlson Follow @Kcarlson14October 14, 2016 Not every positive impact program is created equal. The truth is that some programs have higher levels of engagement, resonate with stakeholders more and have a bigger impact. The most important success factors are trust and authenticity. According to new research, employees generally view CSR programs in two … Continue reading The Authenticity of Corporate Social Responsibility

3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy

by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy