Tag Archives: Authenticity

Jason Kelce’s underdog mentality underpins his personal brand of authenticity

May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing

Mindfulness in Your Work Life: Let Authenticity and Awareness Guide You through Your Day

Ora Nadrich August 6, 2020 For many people, the workplace is a stress-ridden environment of nonstop pressure. They spend their day unable to take a pause in the busyness. By bringing a Mindfulness practice into their lives, these workers are able to bring their best selves to their work life with a more present and … Continue reading Mindfulness in Your Work Life: Let Authenticity and Awareness Guide You through Your Day

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus

5 Reasons to Be Real: Authenticity is the New Competitive Edge

Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge

Keeping it Real: Authenticity, Honesty & Transparency in Social Media

Kim Caro — September 22, 2019 — September 22, 2019 I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots … Continue reading Keeping it Real: Authenticity, Honesty & Transparency in Social Media