Ron Jaworski July 20, 2021 It seems like every day a new social audio platform emerges. Such is the power of social media’s latest darling – everybody wants to get in on the action. The hype that started with Clubhouse quickly spurred growth of audio-only or audio-centric platforms, from Big Tech’s Facebook and Twitter to … Continue reading Social Audio Is Overhyped
Ron Jaworski May 20, 2021 I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil. Zilch. Nada. Blank. Ok, I’ll stop. Neil was also kind enough to illustrate that this is an ongoing trend, with the percentage of Google searches producing no … Continue reading The Current and Future Role of Audio Content in SEO
Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads
Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021
Lina Wangfang April 5, 2021 In recent years there’s been rapid growth in audio content that’s available for streaming. Podcasts, audiobooks, music and playlists are all available to listen to through our mobile devices. This screen-free entertainment has quickly gained popularity. In 2021, 72% of Americans (218.4M) are listening to digital audio monthly. With programmatic … Continue reading 4 Key Benefits of Programmatic Audio Advertising
Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile
Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home
Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
