Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Tag Archives: Audio
How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
Syed Balkhi — November 1, 2018 Follow @SyedBalkhi — November 1, 2018 Podcasts are the hot new media format. In 2006, only 22 percent of the adult population in the U.S. were aware of the phrase “podcasting”, but this figure rose to 60 percent by 2017 and it’s only getting bigger. You might be thinking … Continue reading How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
7 Ways To Transcribe Audio & Video Content For Quick SEO Benefits
By David Schneider November 23rd, 2017 Did you know that transcribing audio and video content can directly improve SEO? I’m talking about all those podcasts, webinars, and videos that you must be putting out on the regular. It turns out, when you transcribe these media and post them alongside your content, you get some quick … Continue reading 7 Ways To Transcribe Audio & Video Content For Quick SEO Benefits
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017 For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business
Website Audio Tips and Tricks
by Richard Howe February 16, 2016February 16, 2016 Adding audio to your website can be highly beneficial for many reasons and really serve to broaden and enhance the user experience. From up-to-the-minute podcasts and step-by-step guides to interviews, music or live radio, audio allows your users to become more immersed in your website and creates … Continue reading Website Audio Tips and Tricks
Audio: 4 Tips To Make Your Youtube Videos Professional
Jennifer MonacoJuly 24, 2015 You want to stand out on Youtube. You want to make your channel professional and original. One of the first steps is making sure you have a great content and professional audio. Imagine watching a television show or a movie and hearing background noise of the crew laughing and eating. It … Continue reading Audio: 4 Tips To Make Your Youtube Videos Professional
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