Tag Archives: Audio

Clinch adds digital audio to dynamic creative campaigns

Creativity And Innovation

Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns →

Audio giant Rode acquires rival Mackie to expand its focus on creators

Mergers and Acquisitions

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators →

Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’

Deepfake

Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’ by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2023 An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive communication apps. New Zealand native Tristram Ingham has facioscapulohumeral muscular dystrophy … Continue reading Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’ →

Instreamatic Intros Contextual CTV Ads Platform For Audio

CTV Advertisement

Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz  @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio →

Yubo is bringing real-time content moderation to audio

Content Strategy

By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio →

Why the audio engineer behind your favorite indie albums sticks to analog

Design Experimentation

By KC Ifeanyi   This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us. While mastering Tuareg musician Mdou Moctar’s acclaimed 2021 album, Afrique Victime, audio engineer Heba Kadry had one overarching priority: to … Continue reading Why the audio engineer behind your favorite indie albums sticks to analog →

Giide Turns Interactive Audio Into Performance Marketing

Performance Optimization

Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing →

Digital audio and video ad spending increased more than 50% last year

Advertisement Industry

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year →

Boost Campaign Performance With Programmatic Audio Advertising

Programmatic Campaigns

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising →

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