Tag Archives: audience

Resending Unopened Emails: A Hack to Increase Audience Engagement

Susan Tucker June 12, 2021 When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam … Continue reading Resending Unopened Emails: A Hack to Increase Audience Engagement →

Discover Your Target Audience in 4 Easy Steps

Consumer Behavior

Karen Repoli May 6, 2021 Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps … Continue reading Discover Your Target Audience in 4 Easy Steps →

4 Clever Tips for Segmenting Your Target Audience

Consumer Behavior

Jared Atchison April 21, 2021 If you’re like most business owners, you have multiple products for sale on your website. There are plenty of advantages that come with broadening your product catalog. For starters, you can expect to see more sales. But more importantly, you can also expect to grow and diversify your audience. Once … Continue reading 4 Clever Tips for Segmenting Your Target Audience →

How to Optimize Your Webinars and Improve Audience Engagement

Webinars Marketing

John Allen April 6, 2021 Due to the digitalization of the marketplace and the rapid development of the Internet companies have successfully developed new ways to engage with leads. In the middle of this new digital ecosystem, webinars have risen to the occasion as great platforms for ecommerce brands. While techniques like sending out a … Continue reading How to Optimize Your Webinars and Improve Audience Engagement →

How to Create Blog Content to Attract Your Ideal Target Audience

Blogging Content

Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience →

4 Smart Ways to Promote Your Blog to a New Audience

Blogging Optimization

Jared Atchison March 10, 2021 If you’re like most of us, you’ve spent countless hours researching your target audience and writing blog posts that resonate with their interests and pain points. We put so much focus on our content because the posts we write help our business shine like a beacon in markets that are … Continue reading 4 Smart Ways to Promote Your Blog to a New Audience →

3 Ways Brands Engage With Their Audience via Email

Branding Engagement

Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email →

How Rakuten Viki is promoting K-drama to a global audience

Marketing Strategy

A martech stack featuring Movable Ink and Braze is critical to user engagement. Kim Davis on January 20, 2021 If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there … Continue reading How Rakuten Viki is promoting K-drama to a global audience →