Tag Archives: audience

Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers

Says group is too diverse to be granted class-action status. Constantine von Hoffman on April 18, 2022 Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately … Continue reading Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers →

A Guide to Reputation Management: Build an Audience of Superfans

Reputation Management

Tom Whatley November 30, 2021 79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand … Continue reading A Guide to Reputation Management: Build an Audience of Superfans →

The many ways to know your audience: Friday’s Daily Brief

Consumer Engagement

From contextual audiences to identity resolution to customer journey analytics. Chris Wood on October 15, 2021 at 10:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The many ways to know your audience: Friday’s Daily Brief →

How To Attract Your Brand’s Minimum Viable Audience

Branding Satety

DeJuan Wright September 8, 2021 Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the ground and bring your vision to the marketplace. You’re pretty … Continue reading How To Attract Your Brand’s Minimum Viable Audience →

How to Promote Your Blog and Get Seen By Your Target Audience

Blogging Strategy

Karen Repoli July 29, 2021 The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. … Continue reading How to Promote Your Blog and Get Seen By Your Target Audience →

6 Ad Copywriting Best Practices to Get Your Audience Clicking

Copywriting

Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking →

Win Over Your Audience with a Giveaway Campaign

Advertisement Campaigns

Susan Gilbert July 1, 2021 Today I have some resources to help you create a social media contest that will grow your audience and sales. One of the best ways to attract more leads is through valuable contests. In order to get the word out you need the best resources available to help manage and … Continue reading Win Over Your Audience with a Giveaway Campaign →

Why & How to Remain Aware of Your Audience Needs in 2021

Consumer Engagement

Andy Donovan July 1, 2021 Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and online. And yet, one thing hasn’t changed – that is, the importance of hearing their honest feedback about the services/products and improving them in a timely manner, accordingly. More importantly, the … Continue reading Why & How to Remain Aware of Your Audience Needs in 2021 →

Resending Unopened Emails: A Hack to Increase Audience Engagement

Consulting Engagement

Susan Tucker June 12, 2021 When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam … Continue reading Resending Unopened Emails: A Hack to Increase Audience Engagement →

Discover Your Target Audience in 4 Easy Steps

Consumer Behavior

Karen Repoli May 6, 2021 Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps … Continue reading Discover Your Target Audience in 4 Easy Steps →