Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. Kerry Jones on October 12, 2016 Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them … Continue reading Is your content share-worthy? 4 questions to ask
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
Angela EverittMarch 16, 2015 I love a good dinner party. But every so often I go to one where I get stuck next to Mr Self Important. He’s the kind of guy who’s very pleased with himself, only too happy when asked, ‘So what do you do?’ to tell you all about it. At length.We … Continue reading Want To Know About Social Media Engagement? You Only Have To Ask…
The sound of a phone click used to make my stomach drop. Sales calls can be one of the scariest new things to learn as a new employee or business owner. But while a sales call is not always necessary and should only be used in the right context, getting it right is critical. Here … Continue reading 7 Ways To Master Your Fear Of Sales Calls