Tag Archives: Around

The Secret Email War All Around Us And What It Means To You

Keith ReinhardtJuly 9, 2015 The most important thing you need to know about the Secret Email War is that roughly 60% of all email is spam. That’s a surprisingly high number, because 60% of your inbox isn’t spam (even though you complain about spam all the time, don’t you?). The reason that you aren’t actually … Continue reading The Secret Email War All Around Us And What It Means To You →

Doing Business In Bunny Slippers Around The Globe

Business Planning

Susan SolovicJune 20, 2015 When I first started my business, like many start-up operations, I decided to work from home. I equipped an empty bedroom with a card table for a desk, cardboard boxes for filing cabinets and my dogs served as my office assistants. Voila! I was ready to roll, and it was great. … Continue reading Doing Business In Bunny Slippers Around The Globe →

5 Steps to Turning Around a Faltering Business

Business Recovery

Gabriel BristolJune 20, 2015 At one time or another most businesses go through financially difficult periods, and the truth is there’s no one single reason why. Different kinds of companies in different kinds of industries with different kinds of leaders will all experience different challenges to their bottom lines. While there may not be any … Continue reading 5 Steps to Turning Around a Faltering Business →

3 Ways to Make Customers “Stick” Around on Your Website

Web Design Guidelines

Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website →

Build Organizational Alignment Around Your Value Message

Corporate

Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message →

The True ROI of Design: A Closer Look at Research from Around the World

Web Management Guidelines

We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World →

From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects

Content Marketing, Search Engine Optimization

Let’s face it — very few products actually sell themselves. The majority of products on the market just aren’t as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, … Continue reading From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects →