A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Jim Ewel on July 9, 2024 What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing … Continue reading A people-friendly approach to adopting AI in marketing
Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus It’s bringing data and logistics expertise to the luxury retailer. steve dent Updated Fri, Jul 5, 2024 ASSOCIATED PRESS Amazon changed the face of retail over the last 20 years but has failed miserably to make inroads in the luxury goods market. … Continue reading Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion Eric Dates on July 1, 2024 With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is … Continue reading The failsafe approach to building strategic nurture paths
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use … Continue reading Beyond the tech: Mastering customer data with a modern approach
Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Mike Pastore on February 5, 2024 Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running … Continue reading Can a programmatic approach bring efficiency, savings to B2B lead gen?
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media
By Lisa Bodell January 05, 2024 With so much importance placed on connecting and collaborating, why is it so unproductive? Collaborative work has become overwhelming and ineffective. On average, we spend 85% of our time in meetings, on emails, on phone calls, and on Slack. It’s too easy to schedule a meeting (just send … Continue reading It’s 2024, try this 3-point approach to make collaboration really work
Find out why static quadrants with generic winners and losers fail to capture unique business needs and how to shortlist vendors based on strategic fit. Apoorv Durga on November 9, 2023 When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry … Continue reading Beyond quadrants: An alternative approach to martech selection
