David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR
Tag Archives: Approach
A Content-First Approach to Redesigning Your Website
Chris JohnsonApril 20, 2015 “Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting your website content before everything else as content is the reason users are there. The need for content strategy A solid content strategy … Continue reading A Content-First Approach to Redesigning Your Website
These 10 Landing Pages Will Make You Reevaluate Your Design Approach
WishpondApril 20, 2015 Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page. Of course, there’s always the question of what works best. Possibilities are endless. Yet in the face of such overwhelming choice, one should feel unencumbered—liberated, … Continue reading These 10 Landing Pages Will Make You Reevaluate Your Design Approach
How To Approach Your SEO Lead For The First Time
Anand SrinivasanApril 8, 2015 Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is … Continue reading How To Approach Your SEO Lead For The First Time
How Staying Employed For Life Changes HR’s Approach To The Future Of Work
Shelly DuttonApril 8, 2015 When I was growing up, a part of the great American dream was to retire with a big pile of cash at the age of 55. And for many, this was a reality – even for my own grandfather. However, this is definitely not the case for the majority of today’s … Continue reading How Staying Employed For Life Changes HR’s Approach To The Future Of Work
The Results-Driven Approach To Blogging
Brian HonigmanMarch 24, 2015 Baseball legend Yogi Berra once famously remarked: “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can … Continue reading The Results-Driven Approach To Blogging
How to Approach Digital Marketing in 2015
Jordie BlackMarch 16, 2015 With the shift in the search marketing (SEO) landscape over recent years away from heavy focuses on keyword optimisation, it is high time for all digital marketing functions to become key elements of an SEO strategy, and for other marketing (including offline) functions to also support growth in website traffic. Is … Continue reading How to Approach Digital Marketing in 2015
This Is What Happened When I Completely Changed My Approach to Sales
By Ryan Estis, Published November 8, 2014 I had four sales meetings in one day recently. At the end of the day, I spent some time reflecting on how — and why — my sales strategy has completely changed over time. The traditional sales approach that that helped me succeed for years looked something like … Continue reading This Is What Happened When I Completely Changed My Approach to Sales
Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
By Aurelie Chazal, Published October 9, 2014 What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos From Shoes to Customers, the Zappos’ fairytale: Once upon a … Continue reading Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
A Pain-Free Approach for Reaching the Right People with Email
Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email
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