Tag Archives: Anonymous

Study: Your anonymous web browsing isn’t as anonymous as you think

A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017   Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think

3 Tips To Turn Anonymous Users Into Known Customers

Rachel SerpaJune 19, 2015 To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your … Continue reading 3 Tips To Turn Anonymous Users Into Known Customers