Tag Archives: Analyzing

Looking for a More Reliable Way of Analyzing Your Email Campaigns?

Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?

Achieve big testing wins by analyzing results by device type

Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost. Abraham Nord on September 8, 2017   … Continue reading Achieve big testing wins by analyzing results by device type

Don’t underestimate the power of advanced filtering when analyzing crawl data

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. Glenn Gabe on May 5, 2017   While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. That almost always requires a thorough site crawl (typically several crawls over the life of an engagement). … Continue reading Don’t underestimate the power of advanced filtering when analyzing crawl data

Analyzing Google’s Latest Mobile Friendly Update

By Garry Grant  June 16th, 2016 On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites got a small decrease. We also saw some … Continue reading Analyzing Google’s Latest Mobile Friendly Update

Social Media and Blog Metrics for Business – Analyzing User Interaction to Boost Engagement

by Luana Spinetti May 15, 2016 Follow @LuanaTFMay 15, 2016 In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not … Continue reading Social Media and Blog Metrics for Business – Analyzing User Interaction to Boost Engagement